4.6 • 667 Ratings
🗓️ 3 April 2023
⏱️ 15 minutes
🧾️ Download transcript
I want to tell you a wild story that almost made IFCA close its doors only a couple years into business. I'll spare you the details here but after some client issues demanding refunds, we were left with two options. We either just keep running our then at the time fitness businesses or we go ALL IN with IFCA. We believe we made the right decision and I want to share with you the most important client success metric you should be tracking in your business.
Time Stamps:
(1:28) Back in 2018
(2:56) Inside the Email
(6:50) Our Two Options
(8:18) Your Permission to Slip Up
(9:18) Two Systems on Customer Satisfaction
(9:37) Green Light
(12:18) Feedback Survey
(14:26) If You’re Interested in IFCA
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0:00.0 | So Aaron and I had a conversation that day and we looked at each other and we said, |
0:03.2 | we have two options here. We can either just close the doors now. You know, the fitness business |
0:06.8 | is going well. It's, it's growing. It's, you know, at that point it just hit seven figures. |
0:11.1 | We could just focus on that. Or we could look at this what we, that's what we're here for right and the best way to |
0:38.4 | grow a business is to have a really great program really great product and offer that gets consistent |
0:43.5 | results well it hasn't always been that way for us we are one of the premier coaching companies |
0:48.9 | for online health and fitness coaches for sure but you know we've been at this now for six years |
0:52.8 | and I think a lot of times as you're started, you face imposter syndrome and doubt and worry. Maybe you get a |
0:59.4 | couple refund requests or people not getting results and you're like questioning yourself. Well, |
1:03.9 | I think this story will help set some, uh, some context around what these things mean. So I'm just going to dive in. And then after I tell you |
1:12.1 | the story, I'm going to share with you two ways that you can better manage and track your client |
1:15.9 | success systems so that you know how your clients are doing at all times. These two processes |
1:21.2 | will be a game changer for you as a health and fitness coach. So the story takes us back to |
1:26.1 | 2018. It was one of our darkest |
1:28.7 | hours of entrepreneurs for both Aaron and I. So we were headed off to a vacation at this time, |
1:35.2 | first vacation that we had taken in over a year. We were building our fitness business at the time. |
1:40.7 | We had just started IFCA around a year prior to that and we're climbing aboard this |
1:45.5 | little rickety single engine prop plane. We're headed to the Caribbean Islands with a good friend |
1:50.7 | of ours who invited us there for the week. Okay, so I'm like boarding this plane as I'm boarding |
1:55.8 | it, I'm just on the verge of throwing up. And it has nothing to do with me thinking this plane |
2:00.2 | was going to crash. |
2:00.9 | Honestly, I was kind of like hoping it did, which is crazy to say. But that morning, |
... |
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