421: Veranda Estate Homes: Design + Build One Stop Shop

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 16 April 2019

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome! Today we have Melissa Hryszko, the award-winning design brain behind Veranda Estate Homes Inc., join us on the show. For the past eighteen years, Melissa and her husband, Rob, have owned and operated one of Calgary's most successful and versatile luxury home building companies. Today, Melissa shares some of her best tips for growing her firm's Instagram following to an incredible 80 000 followers, and she also explains that she and Rob are crystal clear about who they will work with, and about the kinds of projects that they will do and will not do. Listen in today, to find out what it takes to consistently build between seven and ten custom homes per year, from the ground up. Melissa's formal education is in graphic design and advertising and yet it's really clear that she belongs in the world of interior design. She brings a meticulous level of detail to each and every project that Veranda is involved in, and she does all her designs by hand. Melissa also tackles each project on an individual basis to ensure that each one is unique and representing the Veranda brand. Tune in today to find out more. Show highlights: Melissa talks about Veranda's unique business model. Melissa is involved with every single home. How Veranda has the edge. Learning from past mistakes. Working with the best architect. Veranda only works from word-of-mouth advertising. Talking budget with clients. Working out ball-park prices. How Melissa's firm works with the different trades on each project. What it takes for a project to get off the ground. They have only five people on their team! About the weekly site meetings that happen every Tuesday morning. They use a program called Buildertrend to coordinate projects. Melissa shares some good practices for growing your Instagram following. Melissa spends more than two hours per day on Instagram. Instagram is about building relationships. Melissa tells us all about her podcast, Modern Design Minds. Links and resources: Melissa's Podcast: Modern Design Minds with her co-host Amy Kearns (from the Boston area). Amy Lynn Interiors Veranda Estate Homes Instagram: Veranda Interior Facebook: Veranda Estate Homes Modern Design Minds on Instagram: modern design minds Buildertrend: Builder Trend Modern Craftsman Podcast amylynn_interiors Visual Comfort Currey & Co Wingnut Social Podcast Modern Design Minds Podcast Previous guests mentioned in this episode: Circle Design #380 Judith Neary - Design Biz Live #170, #264, #326, #399, #410 Shea McGee #236, #270 Additional episodes about building your IG: Amber Lewis #184 Shea McGee #236, 270 Mr. Inkredible# 417 Mark McDonough #110 Darla Powell #203 and #330 More episodes about doing full design and build: Circle Design Studio with husband and wife team John and Theresa Dorlini #380 Angela Rasmussen of H2H Design+Build #181

Transcript

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0:00.0	Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two
0:05.5	podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity that
0:13.9	she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.
0:23.7	The mission of both of these is to bring comfort and hope to families by transforming kids' rooms into healing sanctuaries. Previously, in order
0:30.9	to help Savvy Giving by Design, you could open a chapter in your own area and then design
0:36.7	spaces for children in your area that are in need.
0:39.9	Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children
0:45.5	without taking on the beginning of an entirely new chapter.
0:49.9	Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.
0:58.6	This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.
1:06.3	I encourage you to listen to Susan's two episodes to learn more and then visit their website at
1:12.2	Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes.
1:24.0	This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient
1:29.6	flooring. Using the Revelwoods selector tool, you will be able to find curated suggestions for each
1:35.1	specific project based on criteria such as style, color, zip code, and usage. Because the species of
1:42.6	wood that performs in a laundry room in Key West is not going to be
1:46.1	the same as the wood that will perform in a living room in Chicago. And how do you know that?
1:51.2	Well, Revelewoods helps you. Know before you specify. And when you sign up for a free professional
1:56.9	membership, you'll get access to exclusive discounts and referral benefits.
2:01.5	Visit revelwoods.com to get started.
2:16.4	Welcome to a well-designed business.
2:18.6	My name is Luann Nigara, and I'm so glad you found this podcast.
	...

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