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A Well-Designed Business® | Interior Design  Business Podcast

420: Power Talk Friday: Amanda Berlin- Visibility Strategies for Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8786 Ratings

🗓️ 12 April 2019

⏱️ 74 minutes

🧾️ Download transcript

Summary

Welcome to Power Talk Friday! We are really delighted to introduce you to Amanda Berlin today. Amanda is a communications consultant specifically for entrepreneurs. She teaches visibility strategy, to help people to be seen and appreciated for their uniqueness. She tells us that what she does daily, in her PR niche, is much the same as every one of us, as entrepreneurs, has to do when marketing our businesses. It's about creating a story around a business or a product that really connects it with an audience. On the show today, she and LuAnn talk about the kinds of pitches that designers need to write, the types of media that are the right fit for designers, and how to create relationships with writers and reporters to get yourself and your projects featured more easily and more often. Tune in today, to find out how to be seen and appreciated! Amanda studied journalism at George Washington University. She interned at CNN, wrote for a local paper, and spent a decade writing media pitches for companies like Disney, Dove, Brawny, Baskin Robbins, Colgate, and Campbell’s. The pitches Amanda wrote resulted in appearances on almost every level of local television outlet in the country and on every national cable and network morning show at one time or another. Amanda has been featured on Carol Cox's Speaking Your Brand and she also has a podcast, The Empowered Publicity Podcast. Listen in today, to hear what Amanda has to share! Show highlights: Amanda has a really awesome 'about me' page. Starting with goals. Thinking about goals when considering media and visibility. Amanda explains what a PR opportunity looks like. Working out what's most important. Unearthing the evergreen and newsworthy opportunities. The two kinds of pitches that every designer needs to write. Why you need to be really specific about what you have to teach. Different pitches for different kinds of media. Looking at mainstream consumer media. Twitter is an excellent source of information about the media. The Profile Pitch. To get you deeper in with your niche audience. Telling your own story. Why you need to be willing to own your story. Going back to who you were before you became who you are. Pitching for podcasts. Making it as easy as possible for media to say 'yes'. The services that Amanda offers. Go to her website Amanda Berlin Bio: I’m a New Yorker by way of New Jersey with stints in Washington, DC and Madrid, Spain. I’m told my Jersey often shows through, whatever that means. I’m a mama of an only. I’m obsessed with my family as well as finding the exact right word to complete my thought in every conversation (it can get annoying). And peanut butter. I’m also obsessed with peanut butter. I was born to make sure we are all heard and seen and appreciated for our unique genius. I about died when I got a poem published in my high school literary magazine. I studied journalism at The George Washington University, interned at CNN, wrote for a local paper, and then came back to New York City. For a decade, I wrote media pitches for companies like Disney, Dove, Brawny, Baskin Robbins, Colgate, and Campbell’s. Clients would come to me with a spokesperson and some message points and I’d package it up and create a story that would get pitched to news outlets across the country. The pitches I wrote resulted in appearances on nearly every local television outlet in the country and every national cable and network morning show at one time or another. My day-to-day in this niche of PR is exactly what every last entrepreneur is tasked with doing when marketing their business. Take a spokesperson (themselves) and a message (their business or product) and create a story that connects with an audience. Amanda Berlin was referred to LuAnn by Amber De La Garza #385. Shows that correlate with this one: Amy Flurry #108 and #323 Ren Millar #12 Ashley Hotham-Cox #321 Jane Dagney #351 Andrew Joseph #39 Jenny Madden #332 Links: Amanda's website: Amanda Berlin Amanda's podcast: Amanda Berlin Find Amanda on Facebook: Amanda Berlin Coaching Follow Amanda on Twitter: Amanda Berlin Valerie Fund Designer Showhouse April 23- May 19, 2019 Previous guests participating in the showhouse: Gail Davis Tina Ramchandani Blanche Garcia Marina Umali WindowWorks is supporting several designers in the Valerie Fund Showhouse by providing window treatments for their rooms. Kips Bay Showhouse May 2- May 30, 2019 Previous guest participating in Kips Bay: Corey Damen Jenkins Links to LuAnn's books: Book 1: Luann Nigara Book 2: Luann Nigara

Transcript

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0:00.0

Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two

0:05.5

podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity

0:13.7

that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.

0:21.1

The mission of both of these is to bring comfort and hope to families by transforming

0:26.6

kids' rooms into healing sanctuaries.

0:30.0

Previously, in order to help Savvy Giving by Design, you could open a chapter in your

0:34.9

own area and then design spaces for children in your area that are in need.

0:40.0

Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children

0:45.5

without taking on the beginning of an entirely new chapter.

0:49.9

Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.

0:58.6

This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.

1:06.3

I encourage you to listen to Susan's two episodes to learn more and then visit their website at

1:12.2

Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.

1:35.1

My name is Luann Nigara, and I'm so glad you found this podcast.

1:39.0

Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.

1:44.7

So I know and I understand the challenges you face in running your interior design business.

1:51.0

I also know that your talent alone isn't enough to ensure your success.

1:56.0

So on this podcast, we talk about strategies and practical steps to help you grow your business.

2:02.5

But make no mistake about it, we have our share of fun here, too, mix in with those

2:07.0

aha moments that I love so much.

2:09.6

This isn't fluff.

2:10.6

Nobody has time for that.

...

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