#42: Ian Cron—Can the Enneagram Make You a More Effective Leader?

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 1 May 2017

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

The better we understand people, the better leaders we'll be.

And one of the best tools for understanding yourself and those around you is the Enneagram.

If you haven't encountered it before, the Enneagram is simply an ancient personality framework. There are nine core types, and we tend to gravitate toward one of them in our youth as a way of coping with the world.

This week on the Building a StoryBrand podcast, Donald Miller talks with Enneagram expert Ian Cron about how to use this powerful framework to make both yourself and your business healthier.

They unpack each of nine personality types and then discuss how understanding the Enneagram can help you become a stronger, more empathetic leader.

Get the worksheet that goes along with this episode at http://buildingastorybrand.com/42 to help you apply what you learned in the interview to your business.

Transcript

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0:00.0	Welcome to the Building a Story Brand podcast where we believe if you can
0:10.4	confuse you'll lose noise is the enemy and creating a clear message
0:15.0	is the best way to grow your business.
0:17.1	I'm your host Donald Miller,
0:18.6	four with a three wing.
0:20.1	I'm joined by my co-host,
0:21.1	J.J. Peterson, two with a three wing.
0:23.4	Yes, hi Don. For those of you have no idea why I just
0:27.1	numerically described myself, my close, because today we're talking about the
0:30.7	iniagram. Yes. And lots of people are really excited.
0:34.5	Yes.
0:35.0	Lots of people are curious.
0:36.8	And lots of people are angry.
0:38.8	Over it.
0:40.3	They're over it because their friends
0:41.9	keeps talking about the iniram and they're tired of it.
0:45.8	I got to a point where everybody in my life, this is where it was interesting for me.
0:51.6	Everybody who I respected in leadership in my life spoke in
0:55.2	anyagram terms and you didn't you had no clue I just like would shake my nod my
0:59.3	head I'd be like oh totally I'm yeah four like, yeah, because people do that with like,
1:04.0	disc tests and Myers breaks.
1:06.0	Yeah, sit there. Oh, I'm an I.
	...

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