#43: David McKeown—How to Predict Whether or Not Your Business Will Succeed
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 8 May 2017
⏱️ 54 minutes
🧾️ Download transcript
Summary
What if there were a roadmap that showed you all the major milestones your business was going to hit as it grows? Wouldn't it be great to know what's coming next and how to navigate well?
That framework exists, and we're going to explore it in depth on this week's episode of the Building a StoryBrand podcast. Donald Miller sits down with David McKeown of PredictableSuccess.com. He and his father Les have developed this framework over decades, and they've seen it prove out in countless companies, regardless of their size or industry.
When you understand these seven stages, you'll understand how to strike a perfect balance between innovation and processes. And when that happens, the success of your business becomes a lot more predictable.
Listen now and take the guesswork out of growing your small business.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/43 to help you apply what you learned in the interview to your business.
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you confuse |
| 0:11.6 | you'll lose noise is the enemy and creating a clear message |
| 0:15.8 | is the best way to grow your business. |
| 0:17.9 | I'm your host Donald Miller. |
| 0:19.1 | I'm joined by my co-host J.J. |
| 0:20.6 | Peterson. |
| 0:21.6 | Hi Don, how are you? J.J. Hi Don, how are you? |
| 0:23.0 | J.J. |
| 0:24.0 | opening question. |
| 0:25.0 | Have you ever almost drowned in whitewater? |
| 0:27.0 | Yes, I have. |
| 0:29.0 | You have! |
| 0:30.0 | We both have stories. |
| 0:31.0 | Because that's where the interview is going that's hilarious yeah |
| 0:34.4 | almost round is strong for me but I almost drowned one of the kids that I took on |
| 0:38.9 | a white water trip. When you said that it's like I felt it yeah I almost drawn his name was |
| 0:46.1 | really excited thinking about almost running it well it's because I didn't |
| 0:51.6 | know that question was coming. |
| 0:52.9 | I'm like, yes, I have a story, but it actually wasn't. |
| 0:55.0 | I mean, yes, I fell out and felt like I was gonna drown. |
| 0:57.7 | But one of the kids I took on a whitewater trip, |
| 1:00.3 | fell out and got stuck in rocks underneath. |
... |
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