#41: Allan Heinberg—3 Powerful Takeaways Marketers Can Learn from a Master Storyteller
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 24 April 2017
⏱️ 61 minutes
🧾️ Download transcript
Summary
What's the most powerful tool in the world for captivating the human brain?
It's storytelling.
As business leaders, sometimes we struggle to keep our audience's attention for a few seconds. But storytellers have figured out how to keep an audience's attention for hours. If we want to captivate our customers, we need to understand the art of storytelling.
So today on the Building a StoryBrand podcast, Donald Miller talks with Allan Heinberg, one of the world's most accomplished storytellers. He's written for Grey's Anatomy and Sex and the City and is currently the showrunner for Shonda Rhimes' show The Catch.
In this episode, you'll find a wealth of wisdom for how to captivate your audience of prospective customers. (There's also a fair amount of geeking out about character development and the creative process!)
PLUS! Don't miss the BONUS SEGMENT with musician Drew Holcomb. Drew stopped by our office to talk about the business of music and to play a couple of songs for us. Listen now!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/41 to help you apply what you learned in the interview to your business.
Transcript
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| 0:00.0 | Welcome to the Building of Storybrand Podcast, where we believe if you confuse, |
| 0:09.8 | you'll lose. Noise is the enemy and creating a clear message is the best way to grow your business. |
| 0:15.3 | I'm your host Donald Miller. |
| 0:16.5 | I'm joined by my co-host, J.J. |
| 0:18.3 | Peterson. |
| 0:19.3 | Hello Don. J.J, you're going to love this week's episode. |
| 0:22.0 | Oh, I am all in. Okay let's let's do a little teaser here. |
| 0:25.7 | Sometimes it's hard to get me excited about stuff. But with this one over the moon. |
| 0:32.4 | Okay we're going to interview a writer yeah and you already |
| 0:34.7 | know who it is yeah people are gonna have to guess yeah okay he wrote young |
| 0:38.2 | Avengers for Marvel Comics so his comic book writer yes I mean you know among |
| 0:42.2 | other things among other things. |
| 0:42.8 | Among other things, yes. |
| 0:44.2 | He wrote a show called The Naked Truth, Television. |
| 0:46.8 | He wrote a party of five? |
| 0:48.3 | Yeah. |
| 0:49.1 | Do you know party of five? |
| 0:50.1 | Yes, I do. |
| 0:51.1 | It was like a family. |
| 0:51.5 | A little show had a very short run on cable called Sex in the City. |
| 0:54.8 | Yeah, yeah. Just a little, you know, a little known. |
| 0:58.4 | Movies for those. I think it was involved in the movie writing those too. |
... |
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