417. The Secret to Building a Brand People Love with Steve Carse

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Marketing, Business, Entrepreneurship, Management

5.0 • 539 Ratings

🗓️ 25 November 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if the thing that makes your business unforgettable has nothing to do with the product and everything to do with the people and purpose behind it? In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Steve Carse, founder of King of Pops, to unpack how an idea became one of Atlanta’s most beloved brands. From pushing a single cart up the street to producing tens of thousands of pops a day, Steve shares what it really takes to build a culture-driven company, stay relevant, and scale without losing your identity. Here’s what you’ll learn: Why true differentiation starts with curiosity, courage, and a willingness to stand out How to build a brand that grows through authentic community connection What it takes to scale culture, empower your team, and expand into new markets Want to build something people rave about and love doing it? This episode shows you what it requires. ---- Show Notes: 02:34 — Steve shares why showing up consistently matters more than talent or timing 03:52 — The early fear that King of Pops might be a fad and how they pushed through uncertainty 07:30 — How artisan-level craft, sourcing, and process became their lasting competitive advantage 09:40 — The moment Steve realized the brand was becoming something bigger than a seasonal idea 12:36 — The challenge of scaling a beloved local brand into unfamiliar markets 14:07 — How COVID unexpectedly unlocked a new business model and created the cartrepreneur movement 19:39 — Why culture must be driven from the front and why leaders must care more than anyone else 38:24 — How becoming a parent changed Steve’s leadership, perspective, and purpose ---- Links & Resources: King of Pops Work Is Fun by Steve Carse ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 406. How to Build a Law Firm Culture That Actually Works 370. — Why Playing It Safe Is Killing Your Growth with Verne Harnish 338. Will Ahmed — From Stress to Success: Optimizing the Entrepreneurial Journey

Transcript

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0:00.0	Life provides quite a bit attention naturally,
0:05.0	especially if you're striving and pushing to be a great organization.
0:10.0	That's Steve Kars, co-founder of King of Pops.
0:13.0	When you're in it, it's really hard.
0:15.0	When you look back at it, you look at it as like, oh my gosh, that was fun.
0:19.0	If everything is on easy street, your brain's going to get kind of bored.
0:29.4	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:34.1	I've built my business through practice, not theory.
0:36.9	Crisp started with just
0:37.6	$500 to my name and has grown to over eight figures in revenue over the last few years,
0:42.2	earning a spot on the Inc. 500 list of the fastest growing private companies in America.
0:46.6	Our approach has been to take everything we've learned about generating massive growth
0:50.0	within our own organization and help the country's most ambitious and committed law from firm owners do the same for theirs in each episode of this podcast I sit
0:57.4	down with innovative market leaders from the legal industry and beyond to learn
1:01.1	from those who thrive in the face of adversity challenge the status quo and
1:04.7	define what it means to be a true game changer Steve Kars is a serial
1:09.5	entrepreneur and founder of the beloved Atlanta-based brand King of Pops.
1:13.3	Steve and his brother built the brand from humble beginnings growing from a single push cart in
1:16.9	2010 to a national presence today, embraced by festivals, food markets, and national grocery
1:22.2	brands.
1:23.2	I sat down with Steve to discuss why the best long-term growth strategy is showing up authentically, how intentionally shaping your culture becomes the differentiator competitors can't copy,
1:31.3	and the mindset shift required to turn a local brand into a scalable national presence.
	...

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