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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

417. 5 Types of Stories To Tell In Your Content That Will Get You Clients (+ Make You Look Way Cooler Than You Are)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 16 March 2023

⏱️ 22 minutes

🧾️ Download transcript

Summary

Before social media, funnels, and copywriting, we used stories to entertain, inspire, and influence others. Stories are alive and well in modern marketing and, if you aren't taking full advantage of storytelling in your content, today's episode is a can't miss! I'm going to share the 5 types of stories that will get you clients + make you seem much cooler than you are. We all need that occasionally right?

 

Time Stamps:

 

(0:40) First Came Stories

(1:45) How Steve Jobs Presented the iPhone

(5:14) Why A Story is 22 Times More Effective

(6:36) The Neuroscience of Storytelling

(7:25) 3 Steps to Structuring a Client-Magnetizing Story

(10:55) Think of Your Life as an Album

(14:37) Product Story

(17:26) Values Story

(18:22) Vulnerable Story

(19:10) People Stories

(20:13) Common Pitfalls

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Learn More About Impact Fitness Coaching Academy,

 

To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 

 

Click Here→ to VISIT THE IFCA PAGE 

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Transcript

Click on a timestamp to play from that location

0:00.0

The fact is that long before we had social media funnels and copywriting and just ads and all these things that are vying for our attention, we had stories.

0:10.7

You know, before we had products to sell, before anything else, we sold ideas like religion, philosophy.

0:17.4

And throughout human history, you know, since communication has become a thing, we all sold ideas.

0:24.9

All right, let's do it.

0:26.0

So again, what I'm going to talk about today is the five types of stories that you should,

0:32.0

hopefully you are.

0:32.7

If you're not, you're going to learn how to today, be telling you in your content in order to

0:36.6

just consistently attract

0:37.5

clients, but not just any clients, the type of clients who fully resonate with your message,

0:42.1

your mission, your brand, your values, and they're the kind of clients that you just love

0:45.6

working with. And we're going to do this through a really, really simple process that I'm going to

0:50.0

share today. So I want to start by just sharing how the fact is that long before we had social

0:55.7

media funnels and copywriting and just ads and all these things that are vying for our attention,

1:01.9

we had stories. You know, before we had products to sell, before anything else, we sold ideas like

1:08.7

religion, philosophy. And throughout human history, all, you know,

1:13.2

since communication has become a thing, we all sold ideas through just six simple words, okay?

1:19.5

Those words are, let me tell you a story. Or in this case, let me start with a story. So that's

1:24.7

what I'm going to do here. I'm going to give you an example. There's a quote here that I'll share that the most powerful person in the world is the storyteller.

1:30.8

The storyteller sets the vision, the values, and the agenda of an entire generation that is to come.

1:37.1

So does anybody know who said this? If anybody's watching? Correct. Steve Jobs.

1:42.0

Steve Jobs is the master storyteller, not just master storyteller, but a guy who could

1:46.6

sell ideas with stories and products through stories or services. And that's what you guys are trying

...

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