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The Fitness Business Podcast with Erin Dimond and Jordan Dugger

418. 15-Minute Content Masterclass: The 3-Types of Content That Will Grow Your Audience + Convert Followers into Paying Clients (Even if You Suck at Creating Content)

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6667 Ratings

🗓️ 20 March 2023

⏱️ 16 minutes

🧾️ Download transcript

Summary

We know content can sometimes feel like a struggle and a monotonous task and in today's episode, I want to teach you how to look at content from the perspective of the potential client and what stage they are at when it comes to their problem and your service. I'll share the 3 stages or lanes that your prospects are in, how to get them from one lane to another, and how to get them to take action to became a client.

 

Time Stamps:

 

(2:25) Your Ideal Client Is Out There

(3:40) The Client Attraction Process

(5:38) From Sidewalk to Slow Lane

(6:46) Problem Awareness

(8:10) Moving to the Slow Lane

(8:38) Example/Bike Shed 

(11:22) Moving to the Fast Lane

(13:20) Making Action Posts

(13:56) How We Can Help You With Content

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Learn More About Impact Fitness Coaching Academy,

 

To Learn More About I.F.C.A. - And How We’ve Helped More Than 1,700 Fitness Coaches, Experts, and Influencers Grow a 5-35k+ Month Online Fitness Business Without Paid Ads, Complicated Funnels, or Even Having a Large Social Media Following 

 

Click Here→ to VISIT THE IFCA PAGE 

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Transcript

Click on a timestamp to play from that location

0:00.0

they might be living with problems, but people have the ability to just push them aside, right?

0:05.1

They might be living with these problems and not even understanding that the symptoms that

0:08.8

they're experiencing in their life are related to this core problem. I'll give you an example.

0:13.2

Maybe it's a man, a dude who is like sluggish and lethargic. He's gaining some extra weight.

0:19.1

You know, he's just feeling like shit all the time uh and he's he's aware

0:23.2

that he has this weight gain but he doesn't realize that his core problem is low testosterone so maybe

0:27.8

your offer helps men increase their testosterone so that they can lose that stubborn belly fat and

0:33.3

increase their energy and their sex drive right then? Then if you start to just raise awareness

0:37.5

around what the symptoms of testosterone are, yada, yada, then you can make them problem aware.

0:42.2

Now, once they're problem aware, they're going to be paying really close attention to your messaging

0:45.5

because now they want to solve that problem.

0:48.5

What up, everybody? Welcome back to the FitBIS podcast. Jordan here, your co-host,

0:52.4

don't have Aaron today, but we are rebuilding our studio

0:55.1

right now, so just give us some time because Aaron and I are going to be doing some more episodes

0:59.0

together where we have some really great stuff planned. And not to get into that, but if you're

1:03.4

new to the channel, you don't know who I am, my name is Jordan, co-owner of T4E Systems,

1:08.0

which is an online fitness or health coaching company that we sold recently,

1:12.1

and we own Impact Fitness Coaching Academy. So between both of our companies in the last five years,

1:17.4

we've done around 16 million in sales. We've made about just every mistake you could possibly

1:21.8

conjure. And I'm here today with this podcast to help you get to where you want to go faster

1:26.9

and to bypass a lot of

1:29.2

the mistakes that we've made. So what I'm going to cover today is a simple process to think

...

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