Hello, beautiful people and welcome to the podcast episode of today.

Now, this episode has been a very long time in the making.

And the reason I say this is because it is a topic that I have

referenced about a thousand times. So I thought instead of saying, I'm wonder I'm going to do

an episode on it, today is the day we're doing the episode on the alter ego effect. Okay.

Now the alter ego effect is actually a book, which is written by a performance coach named

Todd Herman. I'm not sure if he came up with the

concept or if he just popularized it, but I'm going to give him credit because I am basing a lot

of what I'm saying on the book that I read. That's how I came about it. It is a great book called

The Alter Ego Effect. Definitely go read it. And I read this book. I actually listened to the audio book

ages ago. And recently I bought the book and now I've been reading the physical book. I find that

sometimes I'll listen to an audio book and it will really like, you know, wake up certain areas

of my mind and my brain and then I'll revisit that book

in the physical and I rediscover things in that book that I didn't in the audio. So I kind of,

or vice versa. I sometimes like to do both, which is great for the fucking author because I'm

buying two versions of their book, but whatever. We are talking about the alter ego effect

today. Now before we get into the alter ego effect,

I'm going to tell you what kind of strategy it is, how to apply it, how it can actually turn

certain areas if your life completely around. I'm going to go by step by step process. I'm going

to talk about all of that. Before I do that, though, I want to say that I'm currently, sorry, I keep coughing and I don't, I'm not even sick. I just, there's something in my throat, but I'm currently in the middle. Well, while I'm recording this, I'm in the middle of the live show tour. I've done Gold Coast and Brisbane. They were both sold out. We actually were at capacity of what our sell-out was,

but then they were able to fit more chairs in. So we got even more than what our predicted

sell-out would be. So both shows sold out. I've got Adelaide next. I think by the time you

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