412: [coaching] How To Increase Revenue When You Are At Capacity with Gena Lester
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 26 March 2020
⏱️ 53 minutes
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Summary
Gena Lester has a successful local service-based business, but she is at capacity. She wants to grow and there are a few options she can pursue.
In this on-air coaching call, we discuss ways to increase prices, ways to package her services differently, whether or not she should hire another provider, and how she could immediately get more time back with an executive assistant who helps both in the business and her personal life.
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This episode was first published at BizChix.com/412. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at bizchix.com/category/team/.
Transcript
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| 0:00.0 | Gina has a successful local service-based business, but she is at capacity. She wants to grow, |
| 0:08.1 | and there are a few options she could pursue. In this on her coaching call, we discuss ways to |
| 0:14.1 | increase prices, ways to package her services differently, whether or not she should hire |
| 0:19.9 | another provider and how she could |
| 0:22.3 | immediately get more time back with an executive assistant who helps both in the business |
| 0:28.0 | and her personal life. Before we dive in, may I welcome you to the bizchicks podcast. I'm your host, Natalie Eckdal. I'm a business |
| 0:40.7 | strategist, guacamole lover, out-of-the-box thinker, author, speaker, mama, MBA, and CEO of BizChicks, Inc. |
| 0:51.1 | Our business is dedicated to helping women entrepreneurs grow and scale their businesses |
| 0:56.4 | while retaining more profit and creating more time for their VIPs. My VIPs are my husband, |
| 1:04.3 | Mark, and our three kids ages 5 to 17. I have a very full life running a home, family, and this dream business where we coach |
| 1:13.6 | and train high-performing women entrepreneurs from diverse industries, locations, cultures, |
| 1:19.9 | and all different ages as well. In case you're wondering, I don't have a perfect life |
| 1:24.6 | and don't claim to be superwoman. It all works because I have teams and coffee, my favorite beverage. |
| 1:31.7 | I have help at home and in the business. |
| 1:34.9 | I always encourage women to get as much help as they can afford. |
| 1:38.3 | And may I remind you that just because you can do something does not mean that you should. |
| 1:56.3 | On-air coaching calls are a fan favorite and many of you tell me you love to binge listen to them. |
| 2:02.0 | You can find more by scrolling back in your podcast app and look for coaching in brackets. |
| 2:08.5 | What I love about coaching is that I am never sure where the conversation is going to go. |
| 2:14.2 | Whenever I do a strategy session like you're about to hear, my client submits an intake form so I get to know them, their business, their goals, their strengths, their weaknesses, |
| 2:19.4 | and what their questions are for me. Often, though, clients don't even know to ask what we end up |
| 2:25.8 | talking about or we end up uncovering something I never could have imagined before the call. |
... |
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