Why do we make the buying decisions we do? What leads us to say yes when we might not have been

planning to? What are the barriers to a potential client saying yes to you? How should we share

testimonials? In this episode, you will get answers to those questions and so much more

as I am joined by behavioral economics expert and host of the Brainy Business Podcast, Melina Palmer.

We geek out on our mutual love for understanding consumer behavior. It fascinates me that so much of what

drives our decisions happens in our subconscious brain. And it is important to understand that so that

you can make it easier for others to buy from you.

Before we dig in, may I welcome you to the Biz Chicks podcast.

I'm your host, Natalie Eckdal.

I'm a business strategist, scrunchy lover, out-of-the-box thinker, author, speaker,

mama, MBA, and CEO of BizChicks, Inc. Our business is dedicated to helping women entrepreneurs grow and scale their businesses while retaining more profit and creating more

time for their VIPs. My VIPs are my husband Mark and our three children ages 5 to 17.

I have a very full life running a home, family, and this dream business where we coach and

mastermind with high performing women entrepreneurs from diverse industries, locations,

cultures, and various ages.

In case you're wondering, I don't have a perfect life and I don't

claim to be superwoman. It all works because I have teams and coffee. I have help at home and in the

business and always encourage women to get as much help as they can afford.

I am so excited to have Melina Palmer on the podcast today and to also have her as our guest expert for April in our Six Figures Lab group coaching program.

Melina works with companies and entrepreneurs to understand the small changes that can make a

big difference in pricing, branding, internal communications and marketing messages that are brain

friendly and increase engagement and return on investment. Sound good? If you sell to others and if you are an entrepreneur,

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