Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

Welcome to this episode of The How We Business.

This is Henry Lopez.

And my special guest today is Jennifer Holland.

Jennifer, welcome to the show. Thank you. It's great to be here, Henry.

Looking forward to this conversation. We've talked about branding on the show several times in the past,

but I think that Jennifer has a unique approach and it does a great job of communicating from a small business

owner's perspective, how we need to think about branding. So we're going to chat about that,

but Jennifer's also going to share with us her entrepreneurial journey, how she got from starting

as an artist, a fine arts artist, to brand engagement and her having her own agency.

And then, as I said, some insights on developing and maintaining an effective brand for your

small business. To receive more information about the Howa Business, including show notes page

for this episode and to schedule a free coaching consultation with me, just go to the howab business.com.

Let me tell you a little bit more, my Jennifer. Jennifer Holland is a certified brand strategist,

a business growth expert, a professional speaker, an author, and the owner of Holland People Plus Brands,

Holland People Plus Brands, which is an integrated brand engagement agency.

And Jennifer is going to tell us a lot more about the services that they offer.

Jennifer is an esteemed thought leader and a trusted consultant in the brand development space.

And she is one of the one of only a handful of certified brand strategists in the United

States. For more than two decades, Jennifer has helped businesses and entrepreneurs clarify

their unique offering, communicate those offerings with innovative messaging, and bring their

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