410. The Firm of the Future Won’t Wait for You to Catch Up

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Management, Marketing, Business

5.0 • 539 Ratings

🗓️ 28 October 2025

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

What happens when the nation’s most successful law firm owners debate where the legal industry is headed next? As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12–13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of The Game Changing Attorney Podcast, we revisit the Law Firm of the Future panel live from the 2022 Game Changers Summit, where Michael Mogill sits down with Alexander Shunnarah, Anthony Johnson, Bob Tharp, and Eric Chaffin for an unfiltered conversation about the forces reshaping the legal industry and what it takes to lead in the next era. Here’s what you’ll learn: Why Wall Street’s arrival in legal services could transform how firms grow and compete How to use data, KPIs, and culture to strengthen your firm’s foundation before outside investors do What it takes to future-proof your business in an era of automation, consolidation, and client-driven expectations The future of law isn’t waiting — it’s already here. Are you ready to lead it? ---- Show Notes: 03:04 – Anthony Johnson explains why the legal industry’s lag in adopting technology will soon give way to rapid automation and smarter processes. 04:44 – Alexander Shunnarah shares how private equity and ABS investment are already reshaping the legal marketplace. 05:35 – Bob Tharp urges firm owners to overcome their fear of KPIs and treat data as the foundation of every decision. 06:32 – Eric Chaffin reveals how “doing good by doing right” became his firm’s rallying call and culture cornerstone. 08:19 – Anthony Johnson breaks down why data has surpassed oil in value and how information drives better firm strategy. 10:22 – Bob Tharp predicts the end of the billable hour and explains why clients will demand flat-rate pricing and cost transparency. 17:18 – Alexander Shunnarah discusses his firm’s evolution from pre-litigation to a full trial practice — and why brand integrity matters. 19:58 – Eric Chaffin shares a deeply personal story of overcoming adversity, proving that humility and vulnerability are essential to leadership. ---- Links & Resources: Alexander Shunnarah Trial Attorneys Anthony Johnson Bob Tharp Eric Chaffin Rocket Lawyer ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 372. The Surprising ROI of Doing the Right Thing with Chaffin Luhana 204. Alexander Shunnarah — The Thin Line Between Success and Failure 57. Bob Tharp — 1% Better Every Day

Transcript

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0:00.0	As you start to get bigger than yourself, there's just that cap.
0:05.3	I think Gray Dahlia talks about it, like zero to 50.
0:07.6	It's just as hard to grow from 50 to 1,000 because you've got to overcome that idea that you can talk to everyone you work with and that you can understand them all and have a relationship with them all.
0:16.0	Welcome to a special episode of the Game Changing Attorney podcast.
0:18.5	As we count down the days to the 2025
0:20.8	Crisp Game Changers Summit, we're looking back at the 2022 Game Changer Summit, featuring our
0:25.5	conversations with legal marketing powerhouse Alexander Shinarra, renowned family law advocate
0:30.1	Bob Tharp, nationally recognized mass tort injury attorney Eric Chafin and serial entrepreneur
0:35.0	and legal innovator Anthony Johnson. And then you start realizing that things like brand that are hard to measure
0:41.3	actually lift the top line revenue and everything else.
0:49.3	I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.
0:56.0	I've built my business through practice, not theory.
0:59.0	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
1:04.0	earning a spot on the Inc 500 list of the fastest growing private companies in America.
1:08.0	Our approach has been to take everything we've learned about
1:10.9	generating massive growth within our own organization and help the country's most ambitious
1:15.0	and committed law firm owners do the same for theirs. In each episode of this podcast,
1:19.2	I sit down with innovative market leaders from the legal industry and beyond to learn from those
1:23.7	who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.
1:30.5	Every year, the most committed law firm owners in America convene at the crisp game changers
1:33.8	summit in Atlanta, Georgia for two full days of world-class speakers, transformational law
1:38.1	from growth strategies, unparalleled networking, and unforgettable experiences.
	...

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