Now I've been talking about vegan and plant-based nutrition all weekend because I've been at

vegan life show with awesome supplements letting people try our vegan proteins and stuff and

throughout the weekend I've probably engaged in two or three hundred

conversations with people around their own nutrition, their supplement

habits, problems that they might be facing and stuff and I identified five really key knowledge gaps in people following

a vegan diet and I was actually quite alarmed with how many people had not really engaged

in the transition that they'd made over to a vegan diet

and what they would need to look at nutritionally now they'd made that change.

So I mean the key big one that is always a talking point in nutrition especially with us as a supplement company is around protein

So many people that I spoke to I was like, oh do you do you take supplemental protein they're like no because I get enough protein in my diet and I was like

okay interesting do you track your nutrition do you know how much protein you eat? They're like no well you know I

eat protein containing food sometimes so I'll be getting enough and it seems that there's this trend in vegan nutrition that

protein isn't that important if you get a bit is kind of okay. Well actually

Especially if you're active we kind of at least want to be

getting one gram per kilogram body weight per day even more if you're active and a lot of the

conversations that I'm having people are highlighting symptoms that would indicate that there's not

enough protein in the diet and if you're not tracking then you absolutely have no

idea most of the people that I spoke to didn't have much protein at breakfast, you know, it's similar at lunch.

There was always a protein sauce at dinner because people were more creative, they were cooking with things.

So that led me into the second issue that I found across the weekend.

There was very, very minimal calorie awareness.

Now I'm not saying you have to count calories, not at all.

...