409: The Beginner Influencer Guide to Pitching, Pricing and More

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 16 November 2020

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The opportunity to monetize your platforms and work with your dream brands can be a game-changing career shift. When Mattie James reached out to share what she’s been working on as an influencer educator, I jumped at the chance to host this conversation. Mattie James started her lifestyle blog as a passion project in 2010 and she’s since grown it into a multiple six-figure business, partnering with brands to create sponsored content that still feels on-brand and authentic. With all of that success, Mattie now teaches other people how to create profitable influencer businesses and pitch brands with confidence. Mattie is tuned into all the trends and nuances of the influencer industry, and she’s on Goal Digger to serve up a master class in building a solid influencer business, from pitching to pricing and more. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/mattiejames/

Transcript

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0:00.0	Social media as a whole, I think is now even being taken as seriously as television and
0:05.6	how radio was in the past because we're all at home and I think the internet and social
0:10.3	media is that equalizer whether you're a celebrity or whether you're a content creator
0:14.6	trying to grow your business and brand.
0:16.8	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers
0:22.3	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.7	Life.
0:27.7	I'm a small town mama who took a $300 camera, grew a successful photo biz and now I work
0:32.2	from home in Rema 7 figure online business.
0:34.8	I teach you the tried and true secrets to building a career you adore.
0:38.8	Shia away from the real talk?
0:40.3	No way.
0:41.3	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:45.3	Think of this as your one stop shop for happy hour with a gal pal mixed with business school.
0:49.8	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:53.5	while you learn.
0:54.7	This is the Gold Digger Podcast.
0:57.7	One of the best parts about hosting this podcast is sitting back and learning from the experts
1:02.7	in spaces that aren't my main area of expertise.
1:06.0	Especially when the topic is one that is so highly requested by you and so many others
1:10.2	in the Gold Digger audience.
1:12.0	My business has shifted a whole lot since it started.
	...

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