408: 5 Easy Ways to Get Your Emails Opened More Often

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 11 November 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

It doesn’t matter what kind of business you’re operating, it doesn’t matter if you’re a solopreneur or have a team of 20, it doesn’t matter what kind of social media presence you have… The true power to harness your audience lies in email lists. Your email list offers you these opportunities for sweet and direct conversations with the people who are most interested in your brand and what you have to offer. And I don’t care if you have 100 subscribers or 10,000, those people opted into YOUR list for a reason, and they’re who you want to nurture and serve and pay attention to the MOST earnestly. We’re going to talk about the one of the most integral parts of email marketing, which is getting your emails read! I am going to equip you with the tools to make sure every time someone hears that “you’ve got mail” voice in their head and sees an email from ya land in their inbox, they are stoked to open it up and read it. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/openemail/

Transcript

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0:00.0	Play! Like, have fun with your emails! Try new things, experiment! This is one of my
0:06.6	favorite things about email communication because it's you showing up directly inside
0:10.9	of someone's inbox.
0:12.6	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing,
0:17.5	numbers and helping you to navigate both the messy and the magical seasons of this thing
0:21.9	called life. I'm a small-town mama who took a $300 camera, grew a successful photo
0:26.6	biz and now I work from home in Runa7 figure online business. I teach you the tried and
0:31.7	true secrets to building a career you adore. Shia away from the real talk? No way! Money,
0:37.2	hardship, growth, loss and marketing are all topics we discuss here. Think of this as your
0:41.5	one-stop shop for happy hour with a gal pal mixed with business school, pull up a seat,
0:46.1	make sure you're cozy and get ready to be challenged and encouraged while you learn.
0:50.3	This is the Gold Digger Podcast.
0:52.9	I try to live with out regrets, you know, like you live and you learn and boy have I ever
0:58.2	learned. I know I talk about it all the time but it's because it's the thing I wish I
1:04.1	would have known in my early early entrepreneur days that it doesn't matter what kind of
1:08.6	business you're operating it, doesn't matter if you're a solo prerumer or if you have
1:12.5	a team of 20, it doesn't matter what kind of social media presence you have, the true
1:17.8	power to harness your audience lies in email lists. Now if you've been around here a
1:23.5	little while you already know my affinity for email marketing but if you're new, hi and
1:28.2	welcome, email lists are kind of my thing. I really think they are the sexiest part of
1:34.3	your marketing strategy and the piece of your business puzzle that tells me the health
1:38.4	of your business. So if you haven't started launched, served or scaled your own email list
	...

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