410: What Your Website Must Have to Make More Sales

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 18 November 2020

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Let’s talk websites. There’s more to a great website than aesthetics. Bottom line, the user friendliness and user experience of your website is what will lead to conversions for your prospects. If your website doesn’t make that initial impact or lacks clear messaging, if people can’t figure out how to work with or buy from you, or if there’s just too much going on, that’s potential for major lost sales and that’s exactly what I want for you to avoid. Let’s talk about what your website REALLY needs in order to take visitors from semi-interested skimmers to full-blown, obsessed and paying clients (or customers). GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/websitesales/

Transcript

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0:00.0	You can solve all the problems in the world and have the most optimized SEO and perfectly
0:06.1	showcase your curated call to actions till the cows come home, but if people are snoozing
0:10.9	while they poke around your website, none of it matters.
0:14.1	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing numbers,
0:19.7	and helping you to navigate both the messy and the magical seasons of this thing called
0:24.0	life.
0:25.0	I'm a small town mama who took a $300 camera, grew a successful photo biz, and now I work
0:29.4	from home and run a seven figure online business.
0:32.0	I teach you the tried and true secrets to building a career you adore.
0:35.8	Shia away from the real talk?
0:37.4	No way.
0:38.4	Money, hardship, growth, loss, and marketing are all topics we discuss here.
0:42.4	Think of this as your one stop shop for happy hour with a gal pal mixed with business
0:46.4	school.
0:47.4	Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged
0:50.7	while you learn.
0:52.0	This is the Gold Digger Podcast.
0:54.8	Let's face it.
0:55.8	Your website is your home on the worldwide web.
0:58.7	This space that should personify you and communicate who you are and what your offer
1:03.5	is clearly through screen.
1:05.0	Let's be honest, nothing's quite like the feeling of creating or refreshing your website
	...

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