April's business is stalled. She has invested a lot of time in courses and money and coaches,

but she still needs more clients. She wants to know how to find more of her right client,

and my advice may surprise you.

Before we dive in, may I welcome you to the Biz Chicks podcast. I'm your host, Natalie Eckdal.

I'm a business strategist, former competitive swimmer, out-of-the-box thinker, author, speaker,

Mama, MBA, and CEO of Biz Chick-Inc.

Our business is dedicated to helping women entrepreneurs grow and scale their businesses while retaining more profit and creating more time for their VIPs.

My VIPs are my husband Mark and our three children ages five to 17. I have a

very full life running a home, family, and this dream business where we coach and train

high performing women entrepreneurs from around the world. This coaching session with April covers a lot of ground.

We talk about really thinking through who you are targeting for your business.

And the first question is, can they afford to hire help?

Can they afford to hire you?

We also talk about moving from offering lots of services to narrowing down and specializing. You know I'm a fan of specializing.

April loves to speak and has several speaking opportunities booked in the next few months,

so we chat about how she can organically convert audience members into clients.

After we went off air, April said, wow, I can't believe we covered so much in such a short

amount of time. Hold on tight. We're going to go a lot of places in this one. Let's roll.

April, welcome to your coaching session.

Thank you. I'm super excited.

I'm so glad you're here. Talk to me a little bit about what you do and who you do it for,

and then we'll get into some of your questions.

...