Through the Bizchicks podcast, I have had the opportunity to meet some of the most incredible

women on the planet, women who are at the cutting edge of the work they are doing and that are

changing the world and leaving a legacy through their work. When I started thinking about the

impact of COVID-19 or the coronavirus on our clients, our community members, who are women who primarily own

local service-based businesses, online businesses, or some hybrid of the two, I wanted to have

a conversation with someone who could see things from a 10,000-foot view and really even

100,000-foot view. The person that immediately came to mind was

Dr. Amy Zalman, a professor of foresight at Georgetown University and the founder of Prussian,

a consulting firm that helps executives and teams anticipate the impacts of critical global trends

so that they can capitalize on changing conditions,

stay ahead of the competition, and minimize risk. What I'm asking Amy to do is to do that for

small business today. In this conversation, we dive into what this pandemic might mean for our

local economies, how it might change how we do

business going forward, how this will spur innovation to our current way of operating on several

levels, and why we are all buying bottled water when there has so far been zero threat to our water

systems. The best part is that we are talking about

preparedness and it will help us navigate other changes that may come our way down the road.

This is a conversation I was not hearing elsewhere and wanted to bring to you.

Before we dive in, may I welcome you to the Biz Chicks podcast.

I'm your host, Natalie Eckdal.

I'm a business strategist, morning person.

Yes, and I still love night people.

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