403. AMMA — How To Scale Beyond Growth Basics

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Entrepreneurship, Management, Marketing, Business

5.0 • 539 Ratings

🗓️ 2 October 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if the secret to never running out of content, leading an AI-enabled firm, and creating unforgettable client experiences was simpler than you think? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle three questions every law firm owner should be asking right now. From staying fresh after 400 podcast episodes to making AI work for your team, and even raising the bar for client experience, this conversation is packed with insights you can apply immediately. Here’s what you’ll learn: How to stay relevant without reinventing the wheel and why repetition is often your most powerful tool The right way to leverage AI in your firm so it empowers your team instead of replacing them Why client experience is the real growth driver and how to audit every touchpoint to make it exceptional Your content, your systems, and your client experience do not need to be complicated, but they do need to be intentional. ---- 01:52 – Back from New York: Broadway shows, Bluey’s house, and family adventures 05:26 – How to keep creating fresh content after 400+ episodes 07:51 – Why repetition beats constant reinvention in business and leadership 10:46 – The power of message timing, brand affinity, and consistent communication 13:55 – How to bring AI into your firm and use it to empower your team 18:02 – Auditing workflows to find the best use cases for AI 19:22 – Why client experience is the true growth driver for law firms 21:03 – Lessons from world-class restaurants on service, feedback, and continuous improvement ---- Links & Resources: Crisp Social Stack Net promoter score (NPS) David Guetta 11 Madison Park Atlas Restaurant Atlanta ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 345. AMMA. The AI Advantage: What to Automate, What to Keep Human, and How to Stay Ahead 398. Why Generosity is the Most Underrated Growth Strategy in Law with Randy Kessler 391. AMMA — The $100K Marketing Question Law Firms Keep Getting Wrong

Transcript

Click on a timestamp to play from that location

0:00.0	I'm constantly reading, constantly non-stop 24-7, 365, I'm learning new things. I am evolving and
0:08.8	growing because if I didn't, then you would just have, what is it, 2020, Michael?
0:19.3	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:23.6	I've built my business through practice, not theory.
0:26.6	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:31.6	earning a spot on the Inc 500 list of the fastest growing private companies in America.
0:36.6	Our approach has been to take
0:37.7	everything we've learned about generating massive growth within our own organization and help
0:41.9	the country's most ambitious and committed law firm owners do the same for theirs. In each episode
0:46.2	of this podcast, I sit down with innovative market leaders from the legal industry and beyond
0:50.4	to learn from those who thrive in the face of adversity, challenge the status quo,
0:54.7	and define what it means to be a true game changer.
0:57.9	This is Jessica, head of coaching strategy at crisp, and today we're flipping the script
1:02.5	for another special edition episode to get Michael's take on, how to keep marketing content fresh
1:07.8	and know when it's time to pivot, the best way to get your team on board with new AI strategies, and making sure your client experience becomes a key driver
1:15.5	for growth. No matter how many awards you get and how much notoriety you receive and how many
1:20.7	books are written about you, if you're not constantly auditing that experience, someone
1:25.2	might have the experience that we had. Just go to your clients and say, look, I want your feedback.
1:30.1	Not just how was your experience, but coming to them with the question of,
1:33.4	how could we have made your experience better?
1:36.7	That's coming up on the Game Changing Attorney podcast. All right, welcome back to AMMA.
1:51.4	We're back.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Michael Mogill, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Michael Mogill and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.