401: This NYC Native Runs a Luxury Fragrance Boutique Out Of Her Harlem Brownstone

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 24 April 2024

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have Kimberly Waters, founder of Modern Urban Sensory Experiences, or MUSE, a luxury boutique fragrance house based in Harlem, NY. When Kimberly realized her role in corporate America was not providing her room to grow into her potential, she launched MUSE out of the parlor floor of a friend’s brownstone on Convent Ave in Harlem and has been growing ever since.

Why tapping into her community of mentors and entrepreneurs was the right direction
How she has self-funded her business since 2017 with no outside capital
How she has partnered with hard-to-find global brands, become a sought-after destination for emerging brands

Highlights Include:

00:00 Intro

04:19 Gathering expertise in fragrance

09:50 Challenges in corporate America

13:46 Small-scale beginnings

22:46 Self-financing her side hustle

28:03 The unique customer experience

35:26 Revenue streams

39:18 Target audience and marketing

51:13 Tips for entrepreneurs

Check out episode 401 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Shopify

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Links mentioned in this episode

Kimberly’s Website: https://www.museexperiences.com/
Kimberly’s Instagram: https://www.instagram.com/muse_experiences/
By Killian: https://www.bykilian.com/
Myleik Teele’s SHP Episode: https://www.youtube.com/watch?v=FtJgMJXpUPY

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Announcements

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Guest Social Media Info

Kimberly’s Website: https://www.museexperiences.com/
Kimberly’s Instagram: https://www.instagram.com/muse_experiences/

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Transcript

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0:00.0	Here we go again running a small business. I should be used to early mornings.
0:05.1	Gotta stay ahead of the competition. After all the early bird catches the sun lounges by the pool.
0:14.0	With an American Express business card, spend securely and earn points on business transactions to put towards your dream holiday.
0:21.0	Right by the bar as well.
0:23.0	The card is for business.
0:24.0	The points are for pleasure.
0:26.0	Search Amex Business Card.
0:27.0	Terms and annual fees apply, 18-plus subject to status.
0:30.0	Sometimes running a business can feel like swimming upstream in Siberia.
0:35.0	Welcome.
0:36.0	With a bear clinging onto your leg.
0:38.0	But Zero online accounting software can help you manage the ins and outs of your finances in real time
0:44.0	so you can keep them running smoothly. Soon it will feel more like you're going down a water slide.
0:49.3	Your turn. In a rubber ring, while being serenated by a string quartet.
0:54.0	Search zero with the next,
0:58.0	because healthy business is beautiful business. You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
1:09.6	Side Hustle from Passion Project to Profitable Business.
1:13.0	And I'm your host, Nakela Matthew Zakome.
1:16.0	So let's get started.
1:18.0	Hey, friends, Welcome. Welcome back to the show. Today I am joined by
1:27.3	Kimberly Waters. Kimberly is the founder and owner of Modern Urban Sensory
1:32.3	Experiences or Muse.
	...

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