402: She Took Her Upholstery Career From Side Hustle To World Market and HBO’s Insecure (w/Nicole Crowder)

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 2 May 2024

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

This multi-hyphenate artist is the best example as to how pursuing that side hustle you’ve always dreamed about can pay off.

In the guest chair this week we have Nicole Crowder, an acclaimed designer, upholsterer, editor/writer, and curator. After her first custom furniture collection launched in 200 World Market US retail stores, Nicole continues to expand and now collaborates with brands that span across advertising, hospitality, fashion and television to create modern heirlooms and redefine space making.

In this episode she shares:

How she balances the titles of editor, designer, curator and artist
Where her work has been featured, from the HBO television series Insecure, to being acquired by historical museums
The number one way she ensured high profits while working with brands
How she lands huge publications like Architectural Digest, Elle Decor, and Better Homes & Gardens

Highlights include:

00:00 Intro

02:30 Building a photography portfolio

08:49 Discovering the world of upholstery

11:43 Researching and fine-tuning the craft

13:14 Landing contracts with huge brands

19:48 Navigating negotiations for maximum profit

25:34 Building a pay structure

31:07 Being featured on HBO’s Insecure

41:58 Tips for entrepreneurs

Check out episode 402 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

Nicole’s Website: https://www.nicolecrowderupholstery.com/
Nicole’s Instagram: https://www.instagram.com/nicolemcrowder
Upholstery Retreats: https://www.theupholsteryretreat.com/
World Market: https://www.worldmarket.com/
Vixer app: https://www.vixerapp.com/
The Remedy Affirmation Cards: https://www.themelanatedremedy.com/

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Guest Social Media Info

Nicole’s Instagram: https://www.instagram.com/nicolemcrowder

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Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your Side Hustle,
0:08.0	from Passion Project to Profitable Business. And I'm your host, Nikakela Matthew Zakoum.
0:13.4	So let's get started.
0:15.0	Hey friends, today in the guest chair chair we have Nicole Crowder.
0:25.0	Nicole is an acclaimed designer, upholsterer, editor, writer, and curator.
0:30.0	Her work has been featured on acclaimed HBO Television Series insecure and has been acquired by historical museums. In 2022, Nicole released her first custom furniture collection with World Market that was featured in all 200 of their US retail stores and online.
0:51.0	She collaborates with brands that span across advertising, hospitality, fashion, and
0:57.6	television to redefine space making. A consummate print lover and consumer, Nicole started her career in
1:06.4	editorial and lifestyle print magazines like Essence in Style AARP and more.
1:13.0	And in today's episode, she shares how she got started,
1:17.0	how she got the courage to take her side hustle full time,
1:20.0	and how she navigates visibility and identity as an artist.
1:25.0	Let's get right into it.
1:27.0	So welcome, welcome to the guest chair officially Nicole. How are you?
1:35.7	I am wonderful. I'm so excited to be here. I've been a huge admirer of you and your podcast.
1:41.4	So thank you so much. Oh I appreciate that so much. I have been a huge admirer of your work as well and it is so nice to have you here to kind of hear about your background because I think it's just so
1:54.4	incredible. I'm curious how do you introduce yourself these days? Oh that's a great
2:00.4	question. I introduce myself as an artist, as a designer, as a curator, and as an
2:07.0	editor these days. I've leaned a lot more into my editor-writer phase which has been amazing so those are the words that are coming up in
2:16.4	terms of how I yeah introduce myself to people who aren't familiar with my work
2:19.6	previously but also people who are getting to know me at this iteration.
2:23.4	Iteration, I love that word so much, this iteration.
	...

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