400: How Germanee G Went From GAP Inc. to Celebrity Stylist

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 17 April 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week in the guest chair we have Germanee Gerald, founder of GG&Co Styling Firm, a brand and image styling company. Getting her start in the fashion corporate world, Germanee realized she thrived in offering her talents as a personal stylist and started side hustling.

In this episode she shares:

How she went from living with family and driving DoorDash to make end’s meet to hiring a team for her styling firm
How to leverage opportunities like internships and a personal brand for business growth
How diversifying her services, hiring a team, and seasonal planning led to scaling her business

Highlights include:

00:00 Introduction

4:08 From biochem to fashion

6:22 The world of corporate fashion

11:35 Transitioning into personal styling

17:49 Strategizing finances to go full time

22:36 Nomad life and gigs to meet ends meet

29:14 Working with a celebrity stylist

36:58 Launching GG Styling Firm

39:53 Maximizing cash flow

42:34 Tips for entrepreneurs

Check out episode 399 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

This episode is brought to you by:

Gusto offers modern, easy payroll, benefits, and HR to small businesses across the country. Sign up and give it a try at gusto.com/shp.

Links mentioned in this episode

Germanee’s Website: https://germaneeg.com/gg-co/
Germanee’s Instagram: https://www.instagram.com/germanee_g
Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/
LinkedIn Premium: https://premium.linkedin.com/
Apuje Kalu: https://www.instagram.com/apuje/

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Announcements

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Guest Social Media Info

Germanee’s Instagram: https://www.instagram.com/germanee_g
Germanee’s LinkedIn: https://www.linkedin.com/company/ggandco/

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Transcript

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0:00.0	Have you tried the improved McDonald's burgers?
0:02.6	It's just a little bit more.
0:03.6	Mmhmm.
0:05.6	Mmhmm.
0:07.6	The classics.
0:12.4	Now a little more.mm comparison with prior classic burgers served after 11 a.m. subject to availability
0:17.7	Mm. Sometimes running a business can feel like cycling uphill with square wheels.
0:27.0	But zero online accounting software can help predict the future cash flow of your business.
0:35.0	So you can stay one step ahead.
0:38.0	Soon it'll feel more like freewheeling downhill.
0:40.0	Wooohoo!
0:41.0	On a tandem!
0:42.0	All right, mate. With a masseur on the back. On a tandem. Tandem.
0:43.0	All right, mate.
0:44.0	With a mass sewer on the back.
0:45.0	Oh, that's nice.
0:46.0	Search Zero with an ex, because healthy business is beautiful business. You're listening to Side Hustle Pro, the podcast that teaches you to build and grow your
0:59.6	Side Hustle from Passion Project to Profitable Business.
1:03.0	And I'm your host, Nikala Matthew Zakome.
1:06.0	So let's get started.
1:08.0	Hey, hey friends. Welcome back to another episode of Side Hustle Pro. Today in the
1:17.4	guest chair I have Germany G. Germany is a brand and image styling
	...

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