What's happening people? Welcome back to the show. My guest today.

It's the one and only Rory Sutherland. We are talking about the psychology of transport,

Google Maps, and bear attacks.

Transportation is getting quicker, as we reach close to terminal velocity for getting from A to B.

Behavioral scientists should be looking at how journeys can be made more enjoyable, not quicker.

Yet, Google Maps and public transport never take this into account.

Rory's new book discusses how you can design travel to actually work for humans, as opposed to just for the timetable.

Expect to learn why all Indian restaurants deserve a Michelin star,

while the crema on your coffee was a branding stunt,

why Rory is in love with his new Ford Mustang Macke,

how a glass-sided toaster can change your life,

Rory's thoughts on insulate Britain,

how stepping on pavement cracks can increase bear attacks, and much more.

Rory Sutherland is biblical. This guy is a complete force of nature.

Every time that I get him on the show, he's a complete joy,

and I dragged this one out as long as I could.

This is 90 minutes of pure Sutherland, and he's absolutely best.

If you've never listened to Rory before, you're going to adore this.

He's one of my favorite humans on the entire planet.

So yeah, just sit back, sit back, and enjoy this.

It's really, really special.

Don't forget, if you want to join the Modern Wisdom Locals community,

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