We're in this business for two things. Well, it could be a lot of things.

But I know when I got into this, it was to make money to help you.

I really love fitness. I was passionate about it. The impact that made on my life.

But if you think about your own journey, you need longer than three months, six months.

Usually a real difference for most people, especially fat loss or health issues, comes in about nine months to a year.

What we're going to talk about is all around retention. And we're going to give you some actual tactical advice around how to maximize your client retention and just kind of get off that

hamster wheel. Because I was actually thinking about this. Chicks love dudes who know how to

retain clients. I think that's a fact, right?

Because that's a big reason that Aaron, that was a big reason that Aaron liked me is I helped

to increase retention in your business.

And that might be the whole reason that you married me.

Okay.

But why this matters.

We want to start with that.

Like, why does retention matter?

You know, early in the business, it's important to get clients, right? You can't retain clients if you don't have them.

And I think that's normal for if you're early in your business, this might not be as relevant to you,

but you should still pay attention. I'd say, though, like pretty early on, it becomes really

relevant. If you've ever had 10 clients, then just start listening. If you're trying to

get your first client, second client, this isn't a tactic for you. But there are three ways to

grow a business. And I think there's only one obvious one. And there's only one that everybody focuses on

all of the time. It was the only one that I was aware of. And it's to get more clients,

...