Yo, listen, if you're an online health or fitness coach and you've ever thought to yourself,

why is it hard to get clients sometimes? You know, I produce content, I show up, I have conversations

with people and sometimes it works, but it just seems like a struggle. The reason for that is,

is you're not focusing enough on building equity with your audience. So how do you build equity

with your audience? There are only two ways. Number one, add more people to your

audience. Number two, give more specific value to your audience. What's up guys? Welcome to FitBiz

podcast. Jordan here, your host, your co-host, I should say, with the solo episode where what

I'm going to talk about today is something that we just did in our company and our marketing team, which is to lay out our launch calendar or our promotion calendar for 2023.

So we've got it all mapped out. We have immense clarity now on like when we're actually pushing

for clients, when we're running any kind of, you know, nurture campaigns or conversion campaigns or whatever it might be.

And this, if you like really just put this into place, it's going to give you clarity on, you know,

when should I push for clients, when should I launch, when should I make, you know, direct offers.

And when should I not necessarily have to worry about those things, right?

But I want to first share a quick story of

our client, Vanessa, who had a huge month in December. She did over $100,000 in her business.

And what was really interesting about that is how she did $100,000 in total cash collected revenue.

Okay, first off, it's not, that's not contracted. That's cash

money in the bank. And of that, only something like 25,000 of that was with new clients,

new client signups. Okay, so 85,000 roughly, if not a little bit more, was from recurring

revenue, was from her back end clients. Okay, So clients who have been with her for a long time

and who have repurchased into a ascending offer. And that's what we teach inside IFCA because what

that has allowed Vanessa to do is now she has a map where she knows that she only needs to sign

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