40% BOOST! Offers + Content Working RIGHT NOW! + Celebrity Gossip! 🛩️ ASK US ANYTHING!!! | Ep. 353

Do This, NOT That: Marketing Tips with Jay Schwedelson

GURU Media Hub

Entrepreneurship, Education, How To, Business, Marketing

4.9 • 1K Ratings

🗓️ 11 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

You ever wonder why some content just falls flat while other stuff is suddenly blowing up, even when it feels like not much has changed? Jay Schwedelson has a wild take on why your old playbook is getting ignored—and the data behind what’s actually clicking right now. From what business marketers can steal from the latest consumer trends to the absolutely bonkers headlines coming out of celebrity gossip, this episode is equal parts useful and ridiculous in the best way.

Best Moments:

(01:07) Denver’s airport is apparently the worst-smelling in America and Jay’s not over it

(01:45) Why your “safe” content is out of touch and what the data says about switching it up

(03:01) Economic-related offers are seeing a 40% spike in downloads for B2B—yes, 40%

(04:15) Easy ways to make your content feel hyper-relevant right now (and Jay’s favorite email subject lines)

(05:09) How to make savings content fun without sounding desperate

(06:30) Jay’s surprisingly nuanced takes on Timothy Chalamet, Kylie Jenner, and celebrity relationship gossip

(08:35) Pro tips on happiness from the Billy Ray Cyrus-Elizabeth Hurley situation—plus Jay invites himself to their wedding

Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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Leave a comment and follow the show, it really helps us out!

Transcript

Click on a timestamp to play from that location

0:00.0	What up? Welcome to Do This Not That, the podcast for marketers. I'm Jay Schwettleson. Let's dig into some tips and some randomness.
0:12.5	We are back for Ask Us Anything from the Do This, Not That podcast, presented by Marigold. This is our short episode.
0:19.2	We're all week long, we get in questions.
0:21.0	We get in work questions.
0:22.2	We get in super out of control, ridiculous questions, and we try to tackle one of each.
0:26.5	And if you want to submit a question, you'd be extremely cool.
0:29.9	All you got to do is go to jswettleson.com.
0:32.2	There's a button that says podcast, another one that says, ask us anything.
0:35.4	And that's how we do the show. So let's do the work question first.
0:39.5	We had a question from Brian from Denver.
0:43.5	You know, honestly, I can't fly to Denver because the last time I did, your airport is,
0:48.7	it is out of control.
0:50.4	It is, first of all, it's way too big.
0:52.0	You cannot get from like, I had a flight, which I almost missed because I had to get from one gate to the other. It is what first of all it's way too big you cannot get from like I had a flight
0:54.8	Which I almost missed because I had to get from one gate to the other it is ridiculous and
0:58.7	I don't know if you know this but I think it's accurate I saw after I was so annoyed with the Denver airport
1:04.6	I looked it up on trip advisor do you know the Denver airport is voted as having the worst smelling
1:09.7	bathrooms in America and I I agree with that it's completely disgusting and it's like a new airport
1:16.1	it's like what is what is actually going on there I have no idea anyway you didn't ask
1:19.6	I always go down a rabbit hole what is your question Brian Jay our content we are
1:26.3	promoting seems out of touch with what is going on in terms of
1:30.3	companies' budgets. We continue to use our playbook from last year and our engagement is
	...

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