[Limited Series]🥫SPAMAGEDDON🥫 Promotions Tab ≠ Doom 🧠 | Ep. 354

Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

GURU Media Hub

Growth, Education, Email, Business, Revenue, How To, Entrepreneurship, Marketing, Profit, B2b, B2c

5 • 715 Ratings

🗓️ 12 June 2025

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Think your emails are tanking just because they land in Gmail’s promotions tab? Jay Schwedelson teams up with Danielle Gallant and Guy Hanson for Spamageddon—a crossover mini-series that’s equal parts email myth-busting and inbox apocalypse survival kit. This time, they’re going deep on the tab that everyone blames for their marketing woes, debunking the panic with data, real user behavior, and a few shots at turkey pardoning. If you think the promotions tab is your biggest problem, you might want to listen twice.

Best Moments:

(01:30) Why does the US president pardon a turkey—and do Brits secretly judge us for it?

(03:40) Danielle nails four reality dating shows in under ten seconds (and teases her reality TV debut)

(06:50) The myth about promotions tab “killing” your email performance

(08:20) How many people actually use tabs in Gmail and Apple—and why open rates don’t tell the whole story

(10:05) Should you “game the system” to escape promotions? Here’s what mailbox providers will do if you try

(13:30) Gmail’s annotations and why being in the promotions tab can actually boost your marketing

(15:10) Apple’s new tabs: why it’s a tiny slice of users and why you probably shouldn’t care (yet)

Subscribe to Email After Hours podcast for more real talk from Danielle and Guy.

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MASSIVE thank you to our Sponsor, Marigold!!

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Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to Spamageddon.
0:07.0	This is a special five-part crossover series between the Email After Hours podcast and the Do This, Not That podcast.
0:14.0	We're going to keep these short. They're going to be fun. They're going to be awesome.
0:17.0	We're teaming up to help marketers battle the ultimate inbox apocalypse. Is your email
0:21.7	program doomed or can you survive the invasion of spam filters, block lists, and dwindling engagement?
0:28.1	In this special series, we're going to bust myths, drop truth bombs, and give you the tips
0:33.6	you need to survive the deliverability doomsday. All right. So your host, you got me, Jay Schwettleson from the Guru Media Hub and the Do This, Not That,
0:42.3	podcast and I'm Guy Hanson. I'm VP of Customer Engagement at Validity and co-host of our email
0:47.8	After Oz podcast. And I'm Danielle Galant, also of validity and Guys better half on the email after hours podcast.
0:56.6	We are back for our special series Spamageddon and today we're going to be talking about the
1:01.3	promotions tab. Is it a horrible place? Is it a good place? Do we care? But before we get into
1:06.9	the promotions tab and all your email, we to play our game our game is you have 10
1:11.3	seconds this is a ridiculous game that has nothing to do with marketing and i ask guy a question
1:16.2	i asked daniel a question and they only have 10 seconds to answer it and we screw it up every single
1:22.2	time but this time's going to be amazing so guy i'm going with you first are you ready let's do it all right this one's made for you this is going to be amazing. So Guy, I'm going with you first. Are you ready? Let's do it.
1:27.6	All right. This one's made for you. This is going to be amazing. All right. Guy, you have 10 seconds.
1:32.5	Name three American traditions that make no sense to British people.
1:41.8	Ranch dressing. No.
1:43.3	Okay. Pardoning the turkey. Ranch dressing, no.
1:44.4	Okay.
1:46.1	Pardoning the turkey.
1:52.2	The groundhog day stuff.
	...

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