For the majority of my life I have been passionate and dedicated about changing lives and growing businesses

through synthesizing from the very best their strategies their tactics their mindset techniques to help you and your business grow.

Join me as we take it to the next level.

Welcome to the Tom Ferry Show.

Happy July and welcome to the Tom Ferry Show. I just hung up on a coaching session

with one of our clients Michelle at Douglas Ellman in New York City and she asked me

this question and I wanted to share it with you. She said Tom why is it that some agents and she said,

said, Tom, why is it that some agents are always able to attract

a ton of new listings while others struggle

or maybe, you know, fall into the trap of only working with buyers.

And I said it's very simple, I can answer it with one answer.

The people that get all the listings talk to more people.

Period. End of story story the show is over. I'm out like it really is that simple think about it like this

You're sitting here watch this on your phone on your desktop maybe in a sales meeting with your team virtually on Zoom, I don't know.

But if you looked in the mirror today, tomorrow, and you were super honest with yourself,

how many people do you talk to every day? How many people do you talk to every day? How many people do you actually have a

conversation with every day that is focused on generating listings? Now I'm

going to give you the four most important questions so you're going to know what to say but I got to get the point across and I did with Michelle. I said Michelle you have 400 people in your database. 400 people that are in her sphere, and I said every one of them right now is asking themselves this question.

How's the market? Which is really, how much is my apartment worth and maybe what should I do?

You and I both know the same thing is happening right now inside your database.

So let me cover up the first question you probably have.

Like, well, who does everybody talk to well but there's only two

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