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The Tom Ferry Podcast Experience

4 Power Moves for Your Summer Real Estate Takeover | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.71.1K Ratings

🗓️ 5 June 2023

⏱️ 18 minutes

🧾️ Download transcript

Summary

What is a summer real estate takeover?   Regardless of how hot the summer real estate market is in your area, the warmer weather brings a massive opportunity for the crafty agent…   While everyone else is going on vacation and bringing their marketing with them, you have the chance to sweep in and sweep up the business by doubling down on the most effective marketing.   In this episode of This Week in Marketing, Jason Pantana shows you the four power moves of an effective summer real estate takeover. And it doesn’t mean you have to be working all the time! When you run these moves correctly, you can hit the beach while your marketing continues to hit new leads.   Click the link to get started on your summer real estate marketing plan!

Transcript

Click on a timestamp to play from that location

0:00.4

Most agents take off during the summer months, and that's when you take over,

0:05.0

make hay while the sun shines.

0:12.5

Today, we're going to talk about your summer takeover.

0:14.8

What can you do from a marketing standpoint? What are the marketing power moves that you can

0:18.8

implement this summer to absolutely dominate your local real estate market? When other agents

0:23.5

begin to loosen their grip, relax their efforts, go into travel and vacation mode,

0:28.2

how can you double down in your business? Now, I'm not saying you can't take vacation or

0:32.1

travel or anything like that. Not at all. In fact, not yourself out. Have a wonderful summer.

0:36.8

However, your marketing is not eligible for days off. Your marketing never punches the clock.

0:42.1

That's the trick. That's the secret sauce is having a plan in place so your marketing never stops.

0:47.2

Even when you're off, it's on. Building your brand, establishing your funnel, your pipeline,

0:52.5

attracting business all the time. This is a market takeover. Welcome to this weekend marketing.

0:59.6

My name is Jason Pantana. I'm your host and I'm glad you're here. If you're new to the channel,

1:03.5

please make sure to hit that big red subscribe button and there's a bell right next to it.

1:07.6

But if you tap it, you'll get notified whenever we publish new videos, new podcasts,

1:12.2

just like this one right here. So you're the first to know. And therefore, the first take action

1:16.4

on the ideas. So without further ado, let's jump into our topic and talk about how you're

1:20.5

going to start taking things over in your local marketplace this summer. Now, as I get into the topic,

1:25.9

we're going to explore four different power moves that are designed from a marketing standpoint to

1:30.3

position you as the top agent in your local marketplace. When others are slacking off or letting

1:35.8

their grip loosen, we're doubling down to grow your market share. First up, you need to market your

1:41.6

face off to the neighbors around your sales on the buy side and sell side. And that's going to be

...

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