4 Power Moves for Your Summer Real Estate Takeover | This Week in Marketing
The Tom Ferry Podcast Experience
Tom Ferry
4.7 • 1.1K Ratings
🗓️ 5 June 2023
⏱️ 18 minutes
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Transcript
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| 0:00.4 | Most agents take off during the summer months, and that's when you take over, |
| 0:05.0 | make hay while the sun shines. |
| 0:12.5 | Today, we're going to talk about your summer takeover. |
| 0:14.8 | What can you do from a marketing standpoint? What are the marketing power moves that you can |
| 0:18.8 | implement this summer to absolutely dominate your local real estate market? When other agents |
| 0:23.5 | begin to loosen their grip, relax their efforts, go into travel and vacation mode, |
| 0:28.2 | how can you double down in your business? Now, I'm not saying you can't take vacation or |
| 0:32.1 | travel or anything like that. Not at all. In fact, not yourself out. Have a wonderful summer. |
| 0:36.8 | However, your marketing is not eligible for days off. Your marketing never punches the clock. |
| 0:42.1 | That's the trick. That's the secret sauce is having a plan in place so your marketing never stops. |
| 0:47.2 | Even when you're off, it's on. Building your brand, establishing your funnel, your pipeline, |
| 0:52.5 | attracting business all the time. This is a market takeover. Welcome to this weekend marketing. |
| 0:59.6 | My name is Jason Pantana. I'm your host and I'm glad you're here. If you're new to the channel, |
| 1:03.5 | please make sure to hit that big red subscribe button and there's a bell right next to it. |
| 1:07.6 | But if you tap it, you'll get notified whenever we publish new videos, new podcasts, |
| 1:12.2 | just like this one right here. So you're the first to know. And therefore, the first take action |
| 1:16.4 | on the ideas. So without further ado, let's jump into our topic and talk about how you're |
| 1:20.5 | going to start taking things over in your local marketplace this summer. Now, as I get into the topic, |
| 1:25.9 | we're going to explore four different power moves that are designed from a marketing standpoint to |
| 1:30.3 | position you as the top agent in your local marketplace. When others are slacking off or letting |
| 1:35.8 | their grip loosen, we're doubling down to grow your market share. First up, you need to market your |
| 1:41.6 | face off to the neighbors around your sales on the buy side and sell side. And that's going to be |
... |
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