As consumers continue to flock towards quality brands, what are the most important moves,

short-term and long-term you can make to be the brand of choice? That's what today's show is all about.

A big frustration I have with marketing is that, in general, it is seemingly here today

gone tomorrow. In other words, it's fleeting. It doesn't last. At least not permanently. You've got to

keep sending emails, keep running ads, keep mailing postcards, keep posting on social over and over.

Marketing is, let's call a spade a spade, kind of a hamster wheel. Or is it? So today we're going

to explore four marketing channels that last. Welcome to this week in marketing. I'm your instructor,

Jason Pantana. And if you're new to the channel, it would mean the world to us if you would please

tap that big red subscribe button. And while you're at it, hit the bell next to it to enable

notifications so that you get alerted whenever we publish new videos designed to help you grow your

business just like this one. All right, the time is here for us to talk about four marketing channels

that appreciate and value over time. That last, let's dive in. Marketing channel that appreciates

in value number one. That's kind of a mouthful is online reviews. Now, I'm a big fan of getting

online reviews on any reputable platform. Yelp, Facebook page, third party search portals,

whatever, but there is nothing as important as getting your reviews on your Google business

profile. Why? Because it's owned by Google and Google owns search by and large. And I want you

to rank when people go searching for best realtor near me, top agent in blank marketplace. Those

are the searches that you want to win on as an agent. So prioritize getting reviews on Google.

Google actually scans your reviews and it helps your page rank according to what they find.

They're measuring and evaluating your reviews across three different points. First and foremost,

they're actually looking at the text, the keywords in the reviews, words like listing agent,

the name of the town in which you work. They're looking for things that give them a sense of,

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