Welcome to this week in marketing.

First, we're going to explore some big high impact headlines.

I'll address how Google's deep prioritized the Map Pack and what that means for your business

getting found by local prospective customers.

And Instagram did it again and tinkered with its algorithm.

I'll share exactly what you need to know to adapt your content strategy.

And finally, a bill assigned into law requiring Tik-Toc to sell in the US ownership or get banned.

After all that, I'm going to share four essential videos for promoting yourself as a

buyer's agent.

We've got some work ahead of us, so let's get cracking.

Welcome to this week of marketing. I'm Jason Pantana, your host and I'm so glad you're here. If you're new to the channel, I invite you to subscribe so you never miss out on new episodes like this one here.

We have much to get into, so let's dive in beginning with your

marketing news and updates. Google has made some pretty significant changes to

their search results page that impact local businesses, real estate agents you are

a local business provider. if you have a Google

business profile you better listen up this is going to have an impact on how customers

find you you're well aware I've talked about it on this show lots of times

before that it's typical for a seller in

particular to run a search like Best Realtor in the marketplace or Best Realtors

near me and what that will typically do is trigger what's called Google's

map pack. The Map Pack displays the top three Google Business

Listings and then a sliver of Map based upon the search terms and the location

...