4 Client Milestones 🎯🎯🎯🎯...And How To Hit Them All | Ep 118
The Game with Alex Hormozi
Alex Hormozi
4.9 • 4.8K Ratings
🗓️ 2 April 2019
⏱️ 12 minutes
🧾️ Download transcript
Summary
The way you connect with your community matters. Today, Alex (@AlexHormozi) discusses the four client milestones that Gym Launch structures its communications around, outlines an ideal customer path for new clients, and emphasizes the importance of referrals, testimonials, and reselling for gym owners. He also touches on the benefits of connection and how it increases the likelihood of people staying in the business and having better outcomes.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Timestamps:
(0:59) - Ideal customer path for new clients
(2:09) - Creating a connection with customers: Referrals and testimonials
(5:15) - Process for connecting, referring, and testimonial acquisition
(7:07) - Collecting testimonials for improved feedback and results
(8:03) - Reward system for customer service superstars and celebrating client wins
(9:37) - The benefits of referrals, testimonials, and reselling for gym owners
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Transcript
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| 0:00.0 | Real quick guys, if you can think about how you found this podcast, somebody probably |
| 0:03.8 | tweeted it, told you about it, shared it on Instagram, or something like that. |
| 0:07.5 | The only way this grows is through word of mouth. And so I don't run ads, I don't do sponsorships, |
| 0:12.2 | I don't sell anything. My only ask is that you continue to pay it forward, do whoever showed you, |
| 0:16.4 | or however you found out about this podcast that you do the exact same thing. So if it was a review, |
| 0:21.0 | if it was a post, if you do that, it would mean the world to me and you'll throw some good comment |
| 0:24.3 | out there for another entrepreneur. |
| 0:25.8 | What is going on Jim owners, fitness professionals, lovers of business around the world. |
| 0:31.8 | Today is Tactical Tuesday at a Jim launch, Turn Down Tuesday, which means we don't have meetings |
| 0:37.3 | on Tuesdays so that everyone can GSD and get things done. So what I want to talk to you today |
| 0:43.3 | about is the four client milestones. So there's a little bit more tactical because it's tactical |
| 0:47.2 | Tuesday and how you can hit all of them. And if you don't, well, first you should know what they are. |
| 0:53.3 | And second, your team should know what they are. And then 30-year process is should support |
| 0:57.3 | actually making them happen. So the four client milestones are the four things that we structure |
| 1:03.1 | all of our communications in Jim launch to hit. So this is what we want an ideal customer path to |
| 1:08.8 | look like from an action or end result standpoint. Not necessarily, this is not like a touchpoint list. |
| 1:13.1 | I mean, touchpoints are, you know, we have hundreds of touchpoints that are already prescheduled |
| 1:16.4 | from the time someone starts in launch or really from the time they opt in to the time they |
| 1:21.3 | start launching them from there all the way to legacy and legacy onwards. But there's four main |
| 1:26.2 | milestones that we want for someone who is a new client. So this is what I got this from the |
| 1:31.7 | Jims. I took it directly from how I read the Jims to how we run Jim launch. Everything is identical. |
| 1:36.2 | So the first thing you want any new customer to do is going to be connect. So it's going to be |
... |
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