STOP 🛑✋🏽 Making Content to Gain Influence! Tell Ya Trainazzz So you spend 60hrs/mo on IG to make an extra $200/mo... | Ep 117

The Game with Alex Hormozi

Alex Hormozi

How To, Business, Entrepreneurship, Education

4.9 • 4.8K Ratings

🗓️ 28 March 2019

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

“I need to go get people to follow me rather than learning the fundamentals of the game.” Today, Alex (@AlexHormozi) discusses the importance of not focusing on social media metrics but on providing value, acquiring customers, and making money. He emphasizes that influence should be leveraged to create products and services that benefit customers and help make money rather than seeking out more influence for its own sake.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:37) - The dangers of obsessing over social media followers

(1:51) - Focus on acquiring customers and providing value

(6:34) - Benefits of focusing on business growth over social media influence

(8:14) - Calculating ROI on social media content with a trainer

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Transcript

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0:00.0	Real quick, you guys already know that I don't run any ads on this and I don't sell anything.
0:04.6	The only ask that I can ever have are you guys that you help me spread the words.
0:07.8	We can have more entrepreneurs, make more money, feed their families,
0:10.9	make better products, and have better experiences for their employees and customers.
0:14.9	The only way we do that is if you can rate and review and share this podcast.
0:19.4	The single thing that I have to do is leave review.
0:21.9	I'll take you 10 seconds or one type of the thumb.
0:23.9	It would mean the absolute world to me.
0:25.2	More importantly, it may change the world of someone else.
0:28.2	Boom! What is going on everybody?
0:30.0	Hope you're having a fantastic and fun only thing.
0:33.2	I want to make a quick piece of content because I was talking to my man Dana,
0:37.0	the myth Derek's about just an interesting concept that I like diving into about
0:42.4	influence and making money.
0:44.0	So one of the things that is my biggest pet people, it's up Rebecca, is when
0:50.3	I see people, especially trainers, especially trainers at your gyms, who are spending time
0:55.2	in attention thinking about what they want to make for content and how long they want to make
0:58.6	their Instagram post for that day and obsessively checking how many likes and comments they're
1:03.0	getting on their Instagram post for the day and what they're going to post in the Facebook
1:06.4	group and all this stuff because they have it backwards.
1:09.6	And so it's kind of like a telltale sign of like a neo-fighter in my opinion
1:13.4	when someone is trying to gain influence but have not done anything that is influential yet.
	...

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