4 Channels to Multiply Your Real Estate Listings | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 24 April 2023

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

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Summary

Every real estate agent wants to know how to get more listings, but what they often don’t consider is what to do with the listings they already have. For a smart agent, getting a listing isn’t the end goal – it’s the first step to multiplying that listing into many, many more! But to do that, you need your channels set up in the right way. In this episode of This Week in Marketing, Jason Pantana shows you how to get more listings using the ones you already have. He’ll teach you to use four marketing channels to leverage and multiply every listing you get – and continue to scale from there. Oh, and during this episode, Jason references some awesome examples of agents who are using these channels on an epic level. You can check them out here, as well as some expanded strategies for the mentioned channels: Tim Smith’s Listing Films: https://www.youtube.com/channel/UCJpEjASrHi89k8_DKhNY6ng Brad McCallum’s Listing Films: https://www.youtube.com/@BradMcCallum Kyle Deboor’s Green-screen: https://www.instagram.com/reel/Cqnl1caDQXy/ Shane Burgman’s Comedy: https://www.youtube.com/shorts/Ej35zoHqxic The Ultimate Email Trifecta: https://www.youtube.com/watch?v=d_ecFEZktxE In this episode, Jason discusses… 0:00 – Leveraging your real estate listings 2:03 – Channel No. 1: K/L/T channel 7:44 – Channel No. 2: Be seen everywhere 13:37 – Channel No. 3: Post 15:50 – Channel No. 4: The GOAT 19:27 – Establish the channels NOW

Transcript

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0:00.0	When the market speeds up, speed up your marketing.
0:06.2	You know how it goes. When one property hits the market for sale,
0:08.8	there's going to be others that follow right behind it for one reason or another,
0:12.4	a domino effect of for sale signs. The neighbors see it think,
0:15.6	oh, we should do that too, or maybe they got exposed to a friend doing it on social media,
0:19.6	or it came up in conversation or casual dialogue.
0:22.4	Something gave that homeowner the sense of, now's the right time.
0:26.0	Circumstances, perhaps, beyond their own reasons,
0:28.9	and they were influenced by the decisions of others around them.
0:32.2	Now, we know in the marketplace right now, listing inventory is scarce.
0:36.1	So when you get a listing, here's the question,
0:37.9	are you leveraging it for everything it's worth?
0:40.4	Are you marketing it in a way, online, offline, all over the place?
0:44.3	Are you marketing in a way that attracts more listing opportunities?
0:48.1	That is the game today in today's video.
0:51.0	We're going to talk about marketing tactics and strategies
0:54.0	to market a listing to get more listings.
0:56.8	Welcome to this weekend marketing. My name is Jason Pantana.
0:59.6	I'm your host and I am ecstatic that you are here today
1:03.6	learning about how to market a listing in a way that benefits the seller,
1:06.6	but also benefits your community because it exposes the property to more perspective buyers,
1:11.5	potentially creates multiple offer situation, raises values,
	...

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