4 Actions You Need To Take Before 2022

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 24 November 2021

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Can you tell me who your first sales are in 2022? If the answer is no, it’s time to wake your ass up and get to work. It’s been a frothy 21 months in the real estate industry. More agents are making a million dollars a year than ever before. On the other hand, 40% of agents have not closed a transaction in the past 12 months. It all comes down to this: who’s in your pipeline? If you’re not constantly moving contacts to the top of your sales funnel, you’re missing out on those opportunities to help someone buy or sell real estate so you can get paid. In this week’s Tom Ferry Podcast Experience, we’ll tackle these 4 actions you need to take before 2022: Reactivate your past clients. Identify your top lead sources. Identify your top marketing plays. Make time to make it happen.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.8	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.0	our income.
0:11.0	And we want to do it better, faster, and more seamlessly.
0:14.1	Why?
0:15.1	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.8	That's the big question, and this show is dedicated to the answer.
0:31.0	Welcome back to the show.
0:33.8	I was thinking about what sucks about sales.
0:36.6	What sucks about sales is we all love immediacy.
0:40.6	We all love quick, cause and effect.
0:43.3	And yet, the most natural thing in the universe is plan to see the day.
0:48.5	And months later, you have a vegetable garden.
0:51.4	And what we know about sales is generating a new prospect, a new client building a new
0:56.0	relationship today.
0:57.3	But it could be three months from now, six months from now, nine months from now, 18
1:01.6	months from now, seven years from now, before you actually generate the income from that
1:07.0	new relationship.
1:08.0	And that sounds horrible, but you know what I'm saying?
1:09.8	Like, it's cause and effect.
	...

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