So in the motive, they talk about how there are two types of leaders. There are responsibility

based leaders and reward based leaders. So a responsibility based leader, they think, how do I

step into a leadership position to do the things that are needed for the company or for the growth

of whatever you're doing? Because that's now my responsibility. Whereas reward base is like,

oh, now that I'm a leader, how can I do less? I deserve to be able to do the things that I want.

I deserve, you know, to do, you know, what it is in the business that I enjoy because I've put in

the work. I've put in the hours. So now I deserve X, Y, Z. Hey, what's up guys? Welcome to the FitBIS podcast. Jordan here.

And what we're going to talk about today is what a CEO is responsible for versus a kind of

coach solopreneur.

And I hope that you listen to this if you're thinking about potentially scaling a company.

When I say scaling a company, what do I mean by that?

Well, when we think about our business

model as an online fitness coach, we want to first, like, identify what are the things that we're

leveraging? So leverage is the way that you're able to get more output for disproportionate inputs.

So what that means is like the highest amount of leverage that you're ever going to get in

business is something like software, right?

Which is also extremely competitive and hard to get into because it's also the highest leverage, right?

So if you think about what let's say Bill Gates created, you know, he created like different software applications and he was able to grow a billion dollar company because he could have a small team

and he could like the more software he sells doesn't require equal number of people to support that

software. So it's like super high leverage, right? And it's really sticky and all that. But when we think

about an online fitness coaching company, what we're leveraging is human capital, right? It's connection,

it's accountability, it's support.

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