This is the Read to Lead podcast, episode 395.

What we're seeing is that the pandemic, we don't know what the exact other side's going to be.

You know, we're going to end up going back in person and increasingly so.

But the digital side's not going to go back to zero because we've learned how to get good at this. And companies in every industry is going to have to figure out how to blend both digital

and physical. Business leaders are continually told they need to embrace digital disruption wholeheartedly

in order to thrive in the 21st century. Legacy companies we

hear are all doomed to fail unless they double down on the latest digital innovations and disruptors

are ordained to take over the world. Digital innovation is the answer to everything. Well, my guest

today says that's not true. Nothing in life or business is ever that simple. Hi, I'm Jeff

Brown, and this is the Read to Lead podcast, the podcast dedicated to your personal and professional

growth. And that growth is achieved, of course, via the books we read, because I believe that if you

want to achieve true success in business and in life,

then intentional and consistent reading is a must. My guest today is Robert Siegel, author of the

new book The Brains and Braun Company, how leading organizations blend the best of the digital

and physical. I plan to ask Robert to share about why he feels digital transformation isn't the

answer to everything. Examples of companies that effectively blend the digital and the physical.

I'll ask about the impact of the pandemic on the 10 competencies he outlines in the book,

and much more. You know, one company in my view that's done a great job of blending the digital and the physical is our sponsor for this episode, and that is Scriptco.

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Well, Scriptco indeed has the answers to those issues.

It's the first online pharmacy that puts the power of wholesale medicine and home delivery into your hands.

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