This is the Read to Lead podcast, episode 396.

If you want somebody to pick up your book when you're an unknown name, you need to go, what's the outcome of them learning your particular style and approach?

Writing a book can be one of the smartest moves for your business success, but you need more

than writing skills to create an impressive book that readers will love.

You also need a plan to market, sell, and leverage your book into a new level of leadership

within your industry to reach your

professional goals. Hi, I'm Jeff Brown, and this is the Read to Lead podcast, the podcast that's

dedicated to your personal and professional growth, where I believe that if you want to achieve

true success in your business and in your life, that intentional and consistent reading is a must.

I created the Read to Lead podcast to not only help you narrow your reading list, but bring

you the key insights and main ideas from some of today's most successful and inspiring

authors on that reading list.

Today, our guest author is Julie Broad.

She's the founder of a company called

book launchers. I first met Julie several years ago at a podcast conference and promised to follow up

with her to see if any of her authors, any people she'd helped launch books might be a good fit

for the podcast. I never followed up with her, but I ran into her again, fortunately, at that

same conference very recently.

And I thought, well, who better to start with than the owner of the company who's also an author?

Julie's latest book is called Self-Publish and Succeed, The No Boring Books Way to Write a Nonfiction Book that Sells.

I'm going to ask Julie to share why traditional book deals worth signing are rare,

in her opinion, what having a hook for your book can do for you and how to know yours is

...