393. AMMA — Why Simplicity Is a Superpower in Law Firms

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Entrepreneurship, Management, Marketing

5.0 • 539 Ratings

🗓️ 28 August 2025

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What if doing more is the very reason your firm isn’t growing? In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill answer law firm owners’ toughest questions — from why growth efforts aren’t paying off, to why adding more people doesn’t always solve capacity problems, to how firms can avoid drowning in their own processes. Along the way, Michael shares how a new gardening hobby surprisingly mirrors the discipline it takes to build and scale a thriving practice. Here’s what you’ll learn: Why spreading your attention across too many initiatives will slow your progress — and how to concentrate resources for real growth The trap of “throwing bodies at problems” and how to use data-driven capacity planning instead of guesswork How successful firms simplify processes to maintain quality without getting buried in bureaucracy If you want your firm to grow, it’s time to cut the noise and double down on what matters. ---- Show Notes: 02:12 – Michael’s new gardening hobby and what it reveals about balance and focus 07:50 – Why spreading resources too thin stalls growth 09:36 – The gardening lesson that proves focus beats diversification 10:58 – Why every marketing channel works — and what really determines success 13:47 – The trap of “throwing bodies at problems” and why capacity must be data-driven 17:18 – Hiring without clarity: why adding people often increases complexity 18:48 – How firms unintentionally create bureaucracy as they grow 20:23 – The power of auditing processes and running a “stop doing” list ---- Links & Resources: The Three-Body Problem (Netflix) The Three-Body Problem book series by Cixin Liu Garden with a Y (Indoor hydroponic gardening system) ---- Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 387. AMMA — Stop Cleaning Up Their Mess: The Secret to a Self-Sufficient Team 382. What It Takes to Build a $100M Legal Business 375. AMMA — Stop Being The Bottleneck: Lead Your Firm Without Being Needed

Transcript

Click on a timestamp to play from that location

0:00.0	We walk into law firms sometimes, and they're explaining some of their process, and I'm like, wow, that is dumb.
0:07.7	You guys know it's dumb?
0:09.1	And I like, well, it's just the way we've always done it.
0:17.8	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:22.5	I've built my business through practice, not theory.
0:25.3	Crisp started with just $500 to my name and has grown to over eight figures in revenue
0:29.2	over the last few years, earning a spot on the Inc. 500 list of the fastest growing private
0:33.7	companies in America.
0:35.0	Our approach has been to take everything we've learned about generating
0:37.6	massive growth within our own organization and help the country's most ambitious and committed
0:41.9	law firm owners do the same for theirs. In each episode of this podcast, I sit down with
0:46.2	innovative market leaders from the legal industry and beyond to learn from those who thrive
0:50.6	in the face of adversity, challenge the status quo, and define what it means to be a true
0:54.9	game changer.
0:56.3	This is Jessica, head of coaching strategy at Chris, and today we're flipping the script for another
1:01.5	special edition episode to get Michael's take on, why doing more isn't always the answer to growth,
1:06.9	how to know if your team's capacity issues are really capability issues, and how to streamline your firm without sacrificing quality.
1:14.8	Output doesn't always increase as you add headcount. Sometimes you bring on more people and it creates more complexity, and it actually reduces output.
1:21.4	And sometimes you can accomplish more with smaller teams.
1:24.9	That's coming up on the Game Changing Attorney podcast.
1:35.3	Music That's coming up on the Game Changing Attorney podcast. And here we are with Michael Branding, representing his own podcast here with the Game
1:42.4	Changing Attorney podcast.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Michael Mogill, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Michael Mogill and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.