392 More Leads Won't Fix Your Funnel
Modern Craftsman
Modern Craftsman
4.8 • 1.2K Ratings
🗓️ 8 February 2026
⏱️ 73 minutes
🧾️ Download transcript
Summary
A packed inbox can still mean you're doing it wrong if you don't have filters that protect your time and your margins. Nick and Tyler break down how to define your ideal client, build real hurdles into your intake, and stop making fear-based decisions that drag your business backwards.
Show Notes:
00:00 Intro & surprise dog
01:00 Busy inbox, bad pipeline
07:00 Quality leads vs volume
18:00 Stop chasing random inquiries
27:00 Undercharging for the portfolio
37:00 You're not built for that job yet
49:00 Content strategy = lead strategy
01:02:01 Hurdles that self-qualify
01:12:03 Wrap & IBS event plug
Video Version:
https://youtu.be/BcgvPu5PzoA
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Transcript
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| 0:00.0 | Add some sort of threshold benchbar, hurdle filter to your process to get you closer to where you want to be. |
| 0:09.8 | What's up, Tyler? |
| 0:11.9 | You want to talk about the fact that I'm sorry, I'm talking with my hands over my mouth, that probably sounds very weird. |
| 0:20.2 | That we're helping people place dogs now. |
| 0:22.3 | Where are we? |
| 0:24.9 | Spoiler alert. |
| 0:26.3 | I got a surprise dog this weekend. |
| 0:29.5 | The old surprise dog trick. |
| 0:31.5 | Oldest trick in the book. |
| 0:32.7 | Yeah, puck. |
| 0:33.4 | Oh, yeah, puck. |
| 0:34.1 | Yeah. |
| 0:35.0 | My kids obviously named him that. And big hockey dad puck. Yeah. My kids obviously named, but named him that. |
| 0:39.1 | And big, big hockey dad now. |
| 0:41.3 | Big. |
| 0:41.5 | We've been watching Mighty Ducks. |
| 0:44.1 | Oh, did we what? |
| 0:45.6 | I can't, I can't remember if we ended up watching Mighty Ducks or not. |
| 0:48.9 | We need to. |
| 0:50.3 | Yeah. |
| 0:50.4 | We've been watching it. |
| 0:51.4 | We're going to talk about leads and why I know you guys are getting leads and you're getting a ton of unqualified leads and you can't figure out why. |
... |
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