390: Launching Avec with Alex Doman
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 20 September 2021
⏱️ 44 minutes
🧾️ Download transcript
Summary
Launching Avec, a maker of canned drink mixers with healthy ingredients, with entrepreneur Alex Doman. We also explore Alex's entrepreneurial journey. Alex Doman is the co-founder of AVEC – a maker of canned drink mixers with healthy ingredients including real juice, low or no sugar and natural botanicals.
Henry Lopez is the host of The How of Business podcast – helping you start, run and grow your small business. The How of Business is a top rated podcast for small business and entrepreneurs.
Transcript
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| 0:00.0 | Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now here is your host. Welcome to this episode of the How of Business. This is Henry Lopez. My guest today is Alex Stowman. Alex, welcome to the show. |
| 0:22.7 | Hi, Henry. Thanks for having me on. Looking forward to this conversation. We're going to chat about |
| 0:27.0 | Alex's entrepreneur journey, how he got to where he is today, and the launching of his business, |
| 0:33.4 | a VEC, which is a maker of canned drink mixers with healthy ingredients. And we'll chat a bit more |
| 0:39.9 | about this product. You want to receive more about the How of Business, including the show |
| 0:45.2 | knows page for this episode. And also, if you want to schedule a free coaching consultation with me, |
| 0:49.8 | you can just text the word biz, B-I-Z to 772-837-5700, or visit the howab business.com. |
| 1:00.0 | Let me tell you a bit more about Alex. Alex Doman is the co-founder of AVEC. |
| 1:04.4 | Avec is a maker of canned drink mixers with healthy ingredients, including real juices, |
| 1:14.2 | with low or no-sugar- sugar added and natural botanicals. Before founding a Beck, Alex worked as a principal consultant at a boutique |
| 1:19.7 | management consulting firm in London. He focused on helping consumer-facing businesses develop |
| 1:26.0 | their strategy and turnaround plans. |
| 1:28.6 | And eventually, he developed a specialty in hospitality, food, and beverage, |
| 1:33.9 | advising many of the UK's leading brands. |
| 1:36.6 | It was while he was working on a project for one of the UK's largest bar chains, |
| 1:40.6 | that he discovered the vast shortcomings in the mixer category and came up with the idea |
| 1:45.9 | for a veck we'll explore that in much more detail here at a moment growing up in the uk |
| 1:50.9 | but of australian and canadian heritage he has always been obsessed with flavor |
| 1:55.2 | alex is often mobile when we've corrected that he actually lives in brooklyn new york i knew there was a spot here, Alex, where I had that, Alex where I had that. But he lives in Brooklyn, New York, and he loves food, cultures, and cooking. He graduated from Columbia Business School with an MBA and the London Business School with an MIM, which I think stands for a master's in management, correct? |
| 2:19.3 | MIM? |
| 2:20.4 | Correct. |
| 2:21.4 | Yep. |
... |
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