387. How To Build an E-Mail & SMS List in 2-Hours Or Less That’s 40x More Effective At Acquiring Customers Than Social Media

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 28 November 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

As social media continues to deteriorate (let's be honest) with some of our students getting their accounts deactivated for no good reason, now is 2nd best time to start building an email list (1st was earlier) if you haven't started. I'll share with you why it's important, how to build a lead magnet quickly and easily, and share what's working right now for our students.

Time Stamps:

(1:00) Randomly Deactivating Accounts

(2:30) Why Most Coaches Fail At This

(4:20) Purpose of Lead Magnet Funnels

(6:20) The Funnel Flow

(14:50) What’s Working Right Now

(19:50) Broadcasts vs Automation Emails

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Transcript

Click on a timestamp to play from that location

0:00.0	On average, every dollar you put into email marketing, you're going to see a $44 ROI from.
0:06.0	And 92% of adults right now use email.
0:10.0	And they've calculated that email is actually 40 times more effective at acquiring new customers than social media alone.
0:18.0	And when it comes to SMS, when I say SMS, I mean like texting, text marketing,
0:23.3	which is a huge, huge growing thing right now that's super effective. But on average,
0:28.3	you're going to get like a 90 second response time. But what we're going to cover is like
0:34.3	why this is important first. So like, do you need a lead magnet and like who
0:37.9	who's this for right? When do you know it's like the right time to even focus on this?
0:42.2	How do you know this might be just be like a shiny object? So first, this is important because
0:46.2	IG or just social media reach in general is becoming harder and harder. And that's just the
0:51.7	nature of these social media platforms, right? Because what they do is they first make it very advantageous for the creator.
0:57.4	So like TikTok right now is a kind of blue ocean, right? It's beneficial for the creator.
1:02.3	And eventually what those platforms start to do is they make it harder and harder for the creator.
1:06.3	And then they start to shift more towards advertising and revenue. And so they make it harder for you to get
1:10.8	seen by saying, hey, if you want to still continue to grow, you got to pay us money. And so they're also
1:16.8	disabling accounts like hotcakes. So I don't know if anybody's ran into that, but we've seen this
1:21.4	happening a lot where people are getting their accounts disabled for like no reason at all.
1:25.6	And so by by not having an email list, you don't own any of
1:30.4	those contacts, right? So if you have an email list, you own that. You own them. So you own those
1:34.9	contacts. So like let's say your your account gets shut down. It's really easy to just like shoot an
1:38.9	email out and be like, hey, I created a new account or I'm going over to this new platform.
1:42.8	And you can take your audience with you. And it's a much more intimate place to connect with your audience on. And so really having
	...

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