381: Serve Others Through Marketing, with Seth Godin
Coaching for Leaders
Dave Stachowiak
4.8 • 1.6K Ratings
🗓️ 19 November 2018
⏱️ 37 minutes
🧾️ Download transcript
Summary
Seth Godin: This is Marketing
Seth Godin was recently inducted into the American Marketing Association’s Hall of Fame and is the author of one of the most popular blogs in the world. He founded TheMarketingSeminar.com and the altMBA. Seth is the author of eighteen best‑sellers that have been translated into more than thirty‑five languages, including his newest book, This Is Marketing: You Can’t Be Seen Until You Learn to See*.
Key Points
- The world is fragmented into many groups; there is no more mass market.
- Each of us has the ability to market the work we are doing through our actions.
- The hard work begins by choosing the smallest group of people you can live with and ignoring everyone else.
- Pick ten people. Find something that will amaze and delight the ten. And if you can’t, then start over.
Resources Mentioned
- This Is Marketing* by Seth Godin
- Tribes* by Seth Godin
- Permission Marketing* by Seth Godin
- First, ten by Seth Godin
Book Notes
Download my highlights from This is Marketing in PDF format (free membership required).
Related Episodes
- Getting Things Done with David Allen (episode 184)
- Start With Why Featuring Simon Sinek (episode 223)
- How to Be a Non-Conformist, with Adam Grant (episode 238)
- How to Succeed with Leadership and Management, with John Kotter (episode 249)
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Transcript
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| 0:00.0 | Marketing of the past meant creating the best-looking ad or having the catchiest jingle for maybe, just maybe the chance for someone to pick you. |
| 0:12.0 | Today, why to pick yourself and embrace what you do in your |
| 0:16.9 | marketing as an act of service. And who better to teach us than my guest |
| 0:21.2 | Seth Godin. |
| 0:22.5 | This is coaching for leaders episode 381. |
| 0:26.7 | Produced by Innovate Learning, |
| 0:29.1 | Maximizing Human Potential. human potential. Greetings to you from Orange County, California. |
| 0:38.8 | This is coaching for leaders and I'm your host Dave Stahoviac. Leaders aren't born, they're made, and this weekly show gives |
| 0:47.0 | you access to the practical wisdom that will empower you to become a better leader? |
| 0:53.2 | One of the many skill sets that leaders need in today's world, of course, is the ability |
| 0:59.1 | to market and marketing perhaps in the traditional sense but marketing of how to influence the world. |
| 1:05.6 | The world has changed a lot. |
| 1:07.6 | The technology we have access to has changed a lot in the last few decades. |
| 1:11.8 | And today's guest has been someone who has been a leader |
| 1:14.8 | very much at the forefront of thinking |
| 1:16.7 | and practical advice on how to be more effective in this new space. |
| 1:21.2 | I am thrilled to welcome to the show today Seth Godin. |
| 1:24.1 | Seth was recently inducted into the American Marketing Association's Hall of Fame. |
| 1:29.0 | He runs the Marketing Seminar dot com and also created the Alt MBA a remarkable month-long |
| 1:34.9 | workshop that helps leaders level up. He is the author of 18 bestsellers that have |
| 1:40.1 | been translated into more than 35 languages. |
| 1:43.6 | And he's the author of one of the most popular blogs |
... |
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