#38: Lee Cockerell—5 Lessons from a Disney Exec to Help You Develop Amazing People Skills
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 3 April 2017
⏱️ 48 minutes
🧾️ Download transcript
Summary
Why do leaders fail?
It's not because they don't know what they're doing. It's usually because they've failed to listen to and develop their staff. They've failed to respect and communicate well with them. Basically, they've failed at people skills.
To help us master the fine art of people skills, Lee Cockerell, the former Executive VP of Operations for Disney, joins Donald Miller on this episode of the Building a Story Brand podcast.
Lee built his sterling career by focusing on people, and in this conversation, he shares five major takeaways we can all use to help our teams grow -- and see our businesses grow as a result.
***PLUS! A BONUS SEGMENT*** Just in time for the Masters tournament this week, Donald talks with professional golfer Ryan Moore about what it's like to play the Masters and what makes its unique brand of tradition and excellence so special. Don't miss it!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/38 to help you apply what you learned in the interview to your business.
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you can |
| 0:10.4 | confuse you'll lose noise is the enemy and creating a clear message is the best |
| 0:15.7 | way to grow your business I'm your host Donald Miller I'm joined by my co-host |
| 0:20.5 | j. J.J. |
| 0:21.5 | Hi j. Hi j. How are you? I am fantastic today how are you? host, J.J. J. J. |
| 0:23.0 | J. I am fantastic today. |
| 0:24.0 | How are you? |
| 0:25.0 | We are going to talk about one of your favorite things today. |
| 0:28.0 | And it's Disney. |
| 0:32.0 | Yes. I was at Disneyland with my wife in California before you worked here. |
| 0:36.7 | When you're just an embryo in the story brand's eye, whatever that goes. |
| 0:41.0 | And you found out I was there in Texas and said hey you want me to run over |
| 0:44.0 | Betsy and I were actually pulling out of the parking lot at the time but you had a |
| 0:47.3 | season pass to Disney would go all the time yeah yeah yeah yeah no I had one |
| 0:51.0 | pretty much for about 20 years. |
| 0:53.0 | When I started when I was in college, |
| 0:54.7 | because at the time it was a cheap way to do entertainment. |
| 0:57.5 | And I just kind of always stuck around. |
| 1:00.6 | I had one the entire time. |
| 1:01.8 | But made, like the Magic Kingdom Park, or would you go to all of them? |
| 1:04.3 | Yeah. What was the other one? California adventure? And you, and so you didn't both? |
| 1:09.2 | Don't tell me. Because I find that like, if I'm ever speaking in Orlando something I'll run over |
... |
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