377. Online vs In-Person Training: What Systems Do You Need to Pivot + How to Price Your Services: Part 2/2

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 24 October 2022

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Part 2 of our two part Online vs In-Person Training series (go listen to Part 1 if you haven't listened to it yet) and this episode is a lot more tactical and strategic. I'm going to share how to build out the systems you'll need to make the switch to online, how to price your offer, and share with you the 3 pricing models we've seen work a hundred times over. Topics include:

- Listen to Part 1 First

- How It Works and Systems

- Trainerize Custom App

- Tying it All Together

- Pricing

- Driving This Concept Home with a Story

- The 3 Models

- Podcast Episode Recommendation

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Transcript

Click on a timestamp to play from that location

0:00.0	What's up guys? Welcome back to the fitness business podcast. Jordan here. And today I'm bringing
0:03.9	to you part two of a two-part episode where part one, if you haven't listened to it, probably best
0:08.8	to go back and check that out first, where we talk about the three steps needed to transition
0:13.4	from in-person to online coaching. And what we cover in the first episode are the three reasons
0:18.0	why 90% of personal trainers fail within the first year.
0:21.5	And there are a lot of little nuances there. Even if you're not currently an in-person trainer,
0:25.3	maybe you're already an online coach, there's a lot within that to understand like the benefits
0:29.7	that you're providing, not only within your own life, but how to communicate that in your
0:33.5	marketing and to your clients. But in today's episode, it's going to be much more tactical.
0:37.7	We're going to talk about what systems you need to pivot and ultimately provide more value to
0:41.8	your online platform, to your online clients than in person.
0:44.8	Then we'll talk about like pricing differences between the in person offer and online.
0:49.5	Like what should you charge, not just what you should charge, but how do you effectively
0:52.7	communicate the value that you're providing to your prospects, right? So that's what we're going to talk about today.
0:57.6	And as I mentioned in the last episode, if you want a full Google Doc outline of everything we cover
1:03.1	with visuals, also like there are a couple little gifts and freebies within there to help you
1:08.2	pivot your in-person clients online, if you'd like that handout, all you have to do is go to our fitness business secrets
1:13.5	Facebook group. It's linked in the show notes and pinned to the top of the group. You should
1:17.3	see this training. This training, I go over it, you know, I share my screen, go over the whole thing.
1:22.3	And if you want this outline, all you do is comment on that post and somebody will send it to you. So without further ado, hope you enjoy this episode and we'll see you on the next one. At this point, I'm sure you're
1:32.1	like, well, okay, I get it. Online training is awesome, but I don't understand how you could do it,
1:36.5	how it works. How do you provide the value? How do you actually create the systems? I'm going to
	...

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