Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now, here is your host.

This is Henry Lopez, and welcome to this episode of the how a business on the topic of your elevator pitch.

Every business owner should have an elevator pitch. An elevator pitch is a brief but an effective

answer to the question, what do you do or tell me more about your business? An effective elevator

pitch clearly and simply explains what you do, but also why and how you do it,

briefly, succinctly, and with the goal of enticing the listener to say or think,

hmm, that's interesting. Tell me more. So on this episode, I'm going to break down the

components of creating and using your effective elevator pitch to generate interest in your

business and to generate more leads.

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So what is an elevator pitch? You've all probably heard of it, but let's just talk about a

definition, so we're on the same page. An elevator pitch is a brief introduction of the value

you or your company provides delivered in conversation that will potentially lead to a deeper dialogue about what you can offer.

It communicates who you are, what you're looking for, and how you can benefit them.

The other person, your audience, your target

customer or client.

It answers again that question, what do you do?

And hopefully and ideally leads to someone thinking or saying, interesting, tell me more.

So you're generating interest.

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