Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start,

run and grow your small business. And now here is your host. This is Henry Lopez and welcome to

this episode of the how of business. My guest today is Christopher Jane. Christopher,

welcome to the show. Happy to be here. Thank you. Looking forward to this conversation. Christopher is

with me today to share his entrepreneur journey so far. I say so far because he's a relatively young man

and his experiences with launching proper good, a direct-to-consumer food company that specializes in

quick, healthy meal options. To receive more information about the Hawa business, including links

to the show notes for this episode, or to schedule a free coaching consultation with me, just text

a word biz, B-I-Z-772-8372-837-83700, or just visit the howab business.com.

So let me tell you a little bit more about Christopher. Christopher Jane is an entrepreneur and the founder

is CEO of Proper Good. Proper Good offers 90-second meal solutions with options for keto, gluten-free, plant-based, and other lifestyle needs.

We'll get more into the product itself and how it came about.

But Christopher grew up in the south coast of England before moving to Bozeman, Montana, after completing his finance undergraduate degree in London,

he then was a co-founder of Montana Mex, which was a clean label condiment company

that launched seven products to thousands of grocery stores.

After a number of years, he stepped away from that company to complete his MBA at Stanford, where he came

up with the idea for his newest food brand, proper good, which launched direct-to-consumer in

April of 2020, so just last year. Christopher lives in Austin, Texas. So once again, Christopher

Jane, welcome to the show. Thank you very much for the kind

introduction. That's wonderful. Yeah, looking forward to this conversation. Why Austin?

Yeah, Austin's a fun spot. You know, I've only been here a year. I lived in Dallas before I

moved to California to do the MBA. And Texas is a fun spot. I've enjoyed all my time here. I lived in Dallas for three years, but would always pop down to Austin at the weekends. And it's just a great place to live and all the fun stuff that brings. But in terms of our business, there's a lot of consumer products here. There's a lot of focus around natural, healthy brands. So it seemed like a good center in many ways. Yeah, yeah,

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