Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start,

run and grow your small business. And now here is your host. This is Henry Lopez. Welcome to this

episode of the how a business. My guest today is Mark Butler. Mark, welcome to the show.

Thank you very much, Henry. Looking forward to this conversation, Mark. I've released several

episodes recently on the topic of bookkeeping. It seems like I've been focusing on it,

bookkeeping, accounting, business financial planning, because this is such an important topic in an area

that in my observation, and Mark is going to share

his experiences as well, most small business owners struggle with this. We simply don't come to

business ownership with financial skills required, and not at least most of us don't. So Mark helps

his clients take a different approach to bookkeeping that allows them to use

the financial data to help plan for the future of their business, not just the transactional

recording of what happened in their business solely for tax purposes, which is what a lot of us do

or how a lot of us look at bookkeeping anyway. While Mark focuses on online entrepreneurs,

that's primarily who he serves and freelancers and coaches as well. I think the principles he teaches

and follow and that we can follow apply to all types of businesses. And so that's why I wanted

to have Mark on the show. To receive more

information about the Howa Business, including links to the show notes page to this episode,

or to schedule a free coaching consultation with me, just text the word biz, B-I-Z, to 772-83700. Or just visit the how of business.com.

So let me tell you a bit more about Mark. Mark Butler is the founder and the,

of the founder rather, of the accounting business.

Let's do the books as well as the bookkeeper, CFO, and confidant to some of the top online entrepreneurs like

Brooke Castillo. Before working in finance, Mark co-founded three online businesses that

...